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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Mercedes Unimog poised for Canadian return

The Mercedes-Benz Unimog, the super-duper heavy-duty off-road workhorse vehicle that the German automaker has been making for more than 60 years, may soon be sold in Canada once again after a hiatus. Regulators had taken issue with both their emissions (super torquey diesel engines don't tend to run real clean) and the fact that some folks would take them out on city streets and even highways (these beasts have a top speed of about 25 miles per hour). Now, regulatory officials are considering allowing the Unimog to be sold in Canada again, albeit under strictly off-road driving regulations, Canada's Driving says. In fact, the diesel trucks apparently run a lot cleaner than they used to, while the torque levels remain off the charts. Naturally, some folks are clamoring for them because of their ability to run on just about any terrain. Hans Mross of Vancouver-based Mross Import Service Ltd., which previously imported the Unimog to Canada, told Autoblog he was "99 percent sure" the Unimog would be brought back to Canada. We'd last reported on the Unimog in April 2013, when Mercedes-Benz said it would start selling 10 different versions of the truck. Related Video: Featured Gallery Mercedes-Benz Unimog View 33 Photos News Source: Driving Mercedes-Benz Truck Diesel Vehicles unimog