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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

2015 Mercedes-AMG C63 S First Drive [w/video]

As I mashed the throttle heading into the back straight of a nearly three-mile-long race track, I couldn't help but center my mind on two ostensibly disparate subjects: physics and pistons. If the heart of an automobile is its engine, the heart of the engine are its rotating bits – the crankshaft, pistons and the block they're nested inside. It seems fitting, then, that the internals of the twin-turbocharged 4.0-liter V8 typify the brand-new 2015 Mercedes-AMG C63 sedan I found myself piloting in Portugal. Whereas the last C-Class AMG availed itself of a brute of an engine, employing 6.2 liters of displacement to make its 451 horsepower the old fashioned way, the latest AMG's V8 engine has been downsized radically. I had the opportunity earlier in the day to actually hold the pistons of the new 4.0 Biturbo V8 in my hands, alongside those of the outgoing 6.2. The difference in size is staggering, the new lumps looking downright picayune in comparison to the latter. These eight seemingly diminutive pistons turn combustion into crankshaft-spinning power inside a block that is smaller, lighter and more compact than I'd have thought possible, considering the prodigious output the engine spits out. I had gone into this assignment expecting to pen an ode to lost love; a sonnet of sorrow bemoaning the switch from massive cylinders to wheezing power adders. But I was wrong. In fact, the report that follows may indeed read a little like a love song, except it will heap praise not on what used to be, but instead on what is now possible. The new heart of AMG more than makes up for its reduction in size by relying on turbochargers and smart engineering to turn just 4.0 liters into 469 horsepower and 479 pound-feet of torque starting at just 1,750 rpm, or as much as 503 ponies and 516 lb-ft in uprated S guise. Foot to the floor, eyes focused on the turn ahead, a hard right-hander named Primeira that requires hard braking and quick reflexes, I had a fleeting moment of clarity: These are some hard-working pistons. A few days on the street and track in and around Faro, Portugal, has convinced me that the new Mercedes-AMG C63 is a better car in any meaningful measurement than it was before. And I'll go one step further. Not only is this the best C-Class AMG ever, it's also my new favorite in the hotly contested segment that includes such knee-benders as the BMW M3 and M4.

US buyers show little interest in big hybrids

The idea of producing large, luxury-vehicle hybrids is turning into a "what were they thinking?" exercise in futility, USA Today reports. General Motors is discontinuing hybrid versions of the Cadillac Escalade, Chevrolet Tahoe and GMC Yukon SUVs, while Mercedes-Benz and Toyota's Lexus division are doing the same with their S-Class hybrid and LS hybrid sedans, respectively. The culprit? Big price increases for fuel economy improvements that border on the unimpressive. Granted, the Escalade hybrid gets 31 percent better fuel economy than the standard version, but that still maps out to a combined fuel-efficiency rating of just 21 miles per gallon. That can be seen as a worthwhile increase, if it didn't cost over $8,000 extra. The 2014 Escalade Hybrid, for example, starts at $74,425 while the non-hybrid can be had for $66,295. Meanwhile, the Lexus full-size hybrid costs $6,000 more than the regular version but only gets 1-2 mpg better combined fuel economy. The result of all these high costs? Low sales. Through April, GM sold 82 of its hybrid SUVs and pickups, down from 541 a year earlier. And the LS hybrid sales were in single-digit territory for April. That isn't stopping Lexus from promoting its hybrids as the right solution (with the wrong facts), though. There are still automakers giving big hybrid vehicles a shot, though. Nissan's Infiniti division is selling a hybrid version of its QX60 and says an impressive 10 percent of QX60 buyers choose the hybrid, which costs just $3,000 more. Looks like money talks. Featured Gallery 2015 Cadillac Escalade: First Drive View 35 Photos News Source: USA TodayImage Credit: Copyright 2014 Brandon Turkus / AOL Green Infiniti Lexus Mercedes-Benz Hybrid lexus ls gmc yukon mercedes-benz s-class infiniti qx60 chevrolet tahoe