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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Recharge Wrap-up: Mercedes stationary batteries, 2015 E-Mazing Race

Mercedes-Benz is following Tesla's Powerwall in selling stationary batteries for home, business, and industrial solar energy storage. The lithium-ion batteries will come in 2.5- and 5.9-kWh capacities, and can be linked together. Daimler's vehicle battery technology, "has proven to work for millions of driven kilometers in the toughest environments of heat and cold, which makes it the best candidate also for stationary use," says Harald Kroeger of Mercedes-Benz. Pricing is unavailable as of yet, but Mercedes promises "competitive" pricing when the batteries go on sale at the Intersolar trade fair (June 10 through 12) in Munich, Germany. Read more at Automotive News, or in the press release below. The third running of the E-Mazing Race competition for electric vehicles is underway in Canada. The race challenges drivers to earn the most points by charging at Sun Country Highway charging stations in a month. Contestants needn't have been at the official starting point nor cross the finish line; they just needed to sign up and download the race app to participate. More remote charging stations offer more points when charging, and participants can also win prizes for photos and using social media. The 2015 E-Mazing Race, which began May 27 and ends June 24, is meant to raise awareness of electric vehicles. Sun Country is working on expanding its EV charging infrastructure in the US, so don't be surprised to see the race encompassing most of North America in the future. Read more at Green Car Reports. Linde has opened a new hydrogen fueling station in Innsbruck, Austria. The station, located in the popular destination city that has twice hosted the Winter Olympics, will allow hydrogen-powered vehicles to cross the Alps and travel between Italy and Germany. The station is capable of 700-bar refueling and can fuel six cars per hour. It was built as part of the HyFive project to create hydrogen fueling infrastructure across Europe to facilitate the rollout of fuel cell vehicles. It is the second public hydrogen station in Austria. Read more at Green Car Congress, or in the press release below from Linde.

Race Recap: 2013 Japanese Grand Prix flips several scripts [spoilers]

Japan's Suzuka circuit is a great track that all the drivers love, but it doesn't usually provide the most thrilling, head-to-head racing. Where it does excel, however, is with surprises and "What just happened there?!" moments, and this year it was no different.
It started with Mark Webber in his Infiniti Red Bull Racing out-qualifying his teammate Sebastian Vettel for the first time this year. They were followed closely by Lewis Hamilton in the first Mercedes-AMG Petronas, the still-solid Romain Grosjean again outdoing teammate Kimi Räikkönen, Felipe Massa racing for another seat in Formula One and putting his Ferrari in fifth, then Nico Rosberg in the second Mercedes, Nico Hülkenberg in the first Sauber, Fernando Alonso in the second Ferrari, and Räikkönen continuing to do himself no favors by qualifying tenth.
For the second year in a row, the lights going out was the cue to start the first corner action...