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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Will AMG influence MV Agusta's three new 1,000cc bikes?

Freshly injected with capital from Daimler, Italian motorcycle manufacturer MV Agusta is reportedly on the verge of launching a whole array of four-cylinder, one-liter bikes in the near future. We're looking forward to checking them out when they arrive, but we can't help but wonder what influence we might see from the company's new tie-up with AMG. Though MV Agusta's new three-cylinder models have been garnering the lion's share of attention lately, a new range of four-cylinder models has reportedly been confirmed. There's a new F4 superbike on its way, a new Brutale naked street-fighter tipped to follow, and an additional sport-touring variant anticipated to join the lineup as well. A few months ago, MV Agusta released a customer version of its new World Superbike Championship machine, boasting over 200 horsepower in a 386-pound machine. Those specs made us sit up and take notice, especially with AMG logos plastered all over it to mimic the competition version's livery. And that only piqued our interest as to possible future collaborations between the two Daimler properties that could potentially extend far beyond livery. Though AMG has typically dealt with large-displacement engines with eight or twelve cylinders, it has been honing its skills on the smaller four-pot that powers the A45, CLA45 and GLA45 models. And as rival Volkswagen (having scooped up Ducati out from under Benz's nose) has shown with the XL Sport concept, the prospect of slotting the resulting motorcycle engine back into a four-wheeled automobile could prove quite compelling indeed. Related Video: