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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Brabus shows S65 Rocket 900 Desert Gold Edition in Dubai

If it packs 900 horsepower and it's painted gold, you're probably looking at the Brabus Rocket 900 Desert Gold Edition, an extreme S-Class that debuted at the Dubai motor show. The "normal" S65 sports a 6.0-liter twin-turbo V12 pumping out 621 horsepower and 738 pound-feet of torque, and that would have been enough for most. But Brabus is there to satisfy those for whom too much is never enough, and so it revealed the Rocket 900 at the Geneva Motor Show earlier this year, raising the S65's output to 887 hp and 1,106 lb-ft of torque. Throw in upgraded aero, suspension, rolling stock, exhaust, and a fully refitted interior, and the Rocket 900 amounts to a complete transformation. Mercedes' 4Matic all-wheel drive system couldn't handle all the twist from the stock S65, so power is transmitted to the rear wheels alone. What sets the Desert Gold Edition apart from the existing Rocket 900 is its gold color scheme. The exterior is swathed in the deep gold paint, the black wheels have a gold rim on them, and even the interior gets gold updates. If you happen to be at the Dubai Motor Show, go check it out. World premiere at the DUBAI INTERNATIONAL MOTOR SHOW 2015 An homage to the Orient BRABUS ROCKET 900 "DESERT GOLD" Edition V12 with 662 kW / 900 HP, 1,500 Nm and 350 km/h plus BRABUS ROCKET 900 – that is the new reference for high performance in the luxury segment. BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, Internet www.brabus.com) builds this supercar based on the Mercedes S 65. BRABUS developed the especially exclusive BRABUS ROCKET 900 "DESERT GOLD" Edition, which celebrates its world debut at the DUBAI INTERNATIONAL MOTOR SHOW 2015, as an homage to the Orient, where BRABUS maintains a company branch and a prestigious BRABUS Flagship Store in Dubai. The exclusive high-performance luxury liner is immediately recognizable not only due to its extraordinary "DESERT GOLD" special paintwork. The appearance of this special model is also characterized by BRABUS carbon aerodynamic-enhancement components and shiny black BRABUS Monoblock F "PLATINUM EDITION" 21-inch wheels with gold pin striping. The BRABUS fine leather interior is finished in a combination of gold and black leather. Gold-colored seams in a quilting pattern created specifically for this special model furthermore distinguish the classy interior appointments.

Consumer Reports selling its road-tested roadsters [w/video]

Here's a chance to acquire a celebrity-owned vehicles, and this time at a discount instead of a premium. So the celebrity in this case is Consumer Reports, that magazine that could be equally adored and abhored by car enthusiasts. CR buys all of its test vehicles and usually finds willing second owners within its own ranks, but its opening its small used-car lot to the public. On the forecourt are four roadsters: an automatic 2012 Audi TT 2.0 TFSI Quattro S-Tronic with 6,600 miles for $36,500, a manual 2012 BMW Z4 sDrive28i with 8,400 miles for $45,000, a manual 2012 Mercedes-Benz SLK250 for $39,500 and a manual 2013 Porsche Boxster with 7,000 miles for $48,000.
Those numbers mean a savings of $9,000 to $10,000 before haggling - each car is listed with an "Asking price" so there could be some wiggle room if you show up with pockets full of dough and eyes full of serious intent. Since the money CR earns from the sales go back into the magazine's budget to buy more test cars, however, it probably won't take any oddball trades, so you can forget about getting any purchasing help from that track-day AMC Javelin project on blocks in the back yard.
The vehicles have been taken care of and spiffed up for sale; buyers will take delivery at the CR test track in East Haddam, Connecticut and get a tour of the facilities. While you're there they'll even take you on a lap around the track so you can feel how your car handles when driven by one of its testers. They will probably not help you with advice on which toaster and dehumidifier to buy - you'll still need to get a subscription for that. Have a look at the video below to see a day in the life of a CR test car.