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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

2024 Mercedes-Maybach EQS 680 SUV tops $180,000

The 2024 Mercedes-Maybach EQS 680 SUV is staking claim to the "next era of driving pleasure," but that pleasure will come at a steep price. The company officially announced Wednesday that the super-lux, battery-electric SUV starts at $181,050 (assuming the $1,150 destination fee doesn't increase for 2024) — $50,000 more than the standard Mercedes-Benz EQS 580. And you can order one starting today.  While U.S. figures are still partially up in the air, we do have some preliminary specs. To go with its 649-horsepower output, the EQS 680 SUV was rated at 600 km of total range on the WLTP cycle, which works out to about 373 miles. While Mercedes-Benz doesn't have EPA figures to offer, the EQS 580 is rated at approximately 340 miles with the same pack and a very similar (613 km) WLTP-certified range. 0-60 comes in just 4.1 seconds on the way to a top speed of 130 MPH. Charging the EQS 680 SUV back up from 0% will take a bit longer — nearly 13 hours on a Level II AC charger — but DC fast charging (10-80%) takes just 31 minutes at its max throughput rate of 200 kW.  The Mercedes-Maybach EQS 680 SUV is available with five different two-tone color combinations. All of the two-tone options will feature the lighter color on the bottom half of the SUV, since the darker tone up top better accentuates the vehicleÂ’s aerodynamics. Maybach-specific design details include vertical metal-look lines in the EQSÂ’ faux grille and a Mercedes-Benz star ornament on the hood.  ThereÂ’s a Maybach logo on the D-pillar and the taillights have a unique running light pattern. Mercedes-Benz says 21-inch wheels are standard for now; larger 22-inch wheels, as well as a sixth two-tone paint option, will come later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.