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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Recharge Wrap-up: Daimler spending big for fuel cells, Ford Go!Drive experiment advances

Ford's Go!Drive experiment is entering its beta phase in London. The project, which is one of the automaker's global smart mobility experiments, uses a mobile app for on-demand carsharing of Ford Focus Electric and Ford Fiesta vehicles. The beta phase involves increasing the number of available vehicles from 20 to 50, and collecting new data from users. The program offers one-way rentals and guaranteed parking, with no membership fees and a cost of 26 cents per minute. Ford hopes to get 2,000 drivers involved in the program. Read more at Green Car Congress. Daimler will invest billions of dollars to upgrade the Mercedes-Benz Unterturkheim plant over the next few years. This year alone, it plans to spend $1.06 billion. The company expects cost savings "in the range of hundreds of millions of euros until 2020," while maintaining its workforce of 18,700 employees and adding 150 vocational training positions. The upgrades will allow the plant to become a center for building more efficient engines, hybrid powertrains and fuel cell systems. "Alternative drive systems are an important element of our future mobility," says Mercedes-Benz's Markus Schafer. "Their share of automotive production is set to steadily rise over the next few years, complementing our highly efficient engines within the portfolio. This is what we have laid the groundwork for today." Read more at Reuters, or in the press release below. The Department of Energy is providing $20 million in funding for the development of more efficient high speed industrial motors and drives. Ditching old motors and gearboxes for ones that use integrated power electronics could help decrease the energy consumption of the industrial sector, which currently uses more than 25 percent of the electricity generated in the US. The projects being funded will reduce losses and decrease the size of drive systems used in industries like petroleum refining and natural gas, which could affect the lifecycle efficiency of transportation fuels. Read more at Energy.gov.

Mansory G63 AMG Sahara Edition substitutes performance for taste

We aren't sure if it's an unwritten rule or not, but it seems like European tuners are wholly incapable of building cars whose aesthetics don't offend people blessed with the gift of sight. Take Mansory, for example. The Swiss tuner has turned its hand to the Mercedes-Benz G-Class, a vehicle that on it's own is not exactly a visual stunner. Functional sure, but not exactly beautiful. But with Mansory wielding the design pen, the result is, well, yeah. It's not great. This is the Mansory G63 AMG Sahara Edition, and surprisingly, its camouflaged paint scheme is one of its least obnoxious qualities. But its grille, headlights, hood scoop, roof-mounted lights and rear spoiler just don't do this Mercedes any favors. And for some reason, the tuning firm has decided to put two different styles of 22-inch alloys. The driver's side isn't horrible, although we can't say the same about passenger-side hoops. The interior treatment is nothing compared to the cabin, though. Falcons. There are falcons in the headrests. No, we don't know why either. The avian theme isn't limited to the headrests, though, as Mansory has added wings to the seats, dash and door panels, all the while continuing on with camouflage color scheme on certain interior surfaces. Of course, if you can live with the design decisions, you'll be getting a ludicrously potent G-Wagen. Mansory has boosted the 5.5-liter, biturbocharged V8 to 828 horsepower while it's actually been limited to 737 pound-feet of torque. We aren't sure what the addition of 292 hp and 177 lb-ft of torque does to the G63's run to 60, although we're betting the Mansory version is a lot quick than the 5.3-second stock time. Check out our live gallery of the G63 AMG Sahara Edition, from the floor of the 2015 Geneva Motor Show. Related Video: