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Mercedes-Maybach GLS Edition 100 layers on the opulence

The Mercedes-Maybach S-Class Edition 100 was revealed yesterday, but it wasn’t the only new Maybach product to come out. No, in addition to the S-Class, Mercedes took the wraps off the Mercedes-Maybach GLS Edition 100. We didnÂ’t have the details for the SUV version right away, but we have them now. None of those details are all that surprising, though. The GLS Edition 100 is built to celebrate the same Maybach centennial milestone as the S-Class, and its appearance is essentially a copycat of the sedan. The one key difference versus the sedan is the number of cylinders under the hood. Mercedes puts its V12 in the S-Class, while the GLS soldiers on with the V8. Let the tears made of money flow for the lack of the additional four cylinders. At least everything else is largely equivalent. The GLS Edition 100 gets painted in the same Designo Crystal White and Silver Grey Pearl two-tone paint scheme. YouÂ’ll find the “Edition 100” Maybach logo on the D-pillar of the GLS. Plus, the logo makes another appearance on the stunning forged grey wheels. The interior of the GLS Edition 100 is also similar to the S-Class, in that itÂ’s finished with a special leather design that is also two-tone in nature with Crystal White and Silver Grey Pearl hides. Everybody who buys one of these Edition 100 cars gets a unique branded car cover and a special case meant to store keys and the carÂ’s paperwork. Pricing isnÂ’t detailed, but Mercedes says Edition 100 cars will be at dealers at the start of 2022 — orders will be taken in the fourth quarter of this year. Related video:

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes has X6 in its crosshairs with the GLE Coupe

In the last month, Mercedes-Benz has taken the sheet off two versions of its GLE Coupe: the 450 AMG and Mercedes-AMG GLE63 S. The models represent the German brand's shot across the bow at the BMW X6 in the luxury-crossover-four-door-coupe segment, including the high-performance M version of the bodystyle. Not much separates the styling between the two versions. Both feature sweeping arches over the hood and roofline to create their coupe-like appearance. Up front there are huge air intakes with a wide grille on top that's bisected by the brand's traditional star. The AMG version tweaks that look with the division's A-wing grille. At the rear, there are wraparound taillights and a chrome strip. The higher performance version also sports a modified diffuser and air outlets. No matter which one buyers choose, they get a healthy amount of power nestled under the hood. The 450 AMG packs a 3.0-liter, twin-turbo V6 with 362 horsepower and 384 pound-feet of torque with a nine-speed automatic. Opting for the GLE63 means a massive boost with 577 hp and 561 pound-feet from a 5.5-liter twin-turbo V8 routing through a seven-speed auto gearbox. Either way, customers get Merc's 4Matic all-wheel drive system. The luxury crossover coupe segment is often maligned for looking awkward, but Mercedes clearly sees room to grow there. Check them both out live from the 2015 Detroit Auto Show floor in the galleries above.