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Vettel hopes to pull off some Ferrari 'tricks' to end Mercedes F1 dominance

MONTREAL — Sebastian Vettel says Ferrari has a few tricks up its sleeves for this weekend's Canadian Grand Prix and will need to conjure up something special if it is to end Mercedes' magical run. Six races into the season, Vettel is not ready to wave the white flag and concede the title to Mercedes, which has racked up six straight wins, five of them with 1-2 finishes. But the German admits the battle had reached a critical juncture. "The next races will be really crucial for us to try and get back to the front and give a much harder time to Mercedes," said Vettel, who finished second in Monaco last month for Ferrari's best result so far this season. "It will be crucial to do it rather sooner than later, but at the moment I am not too fussed, I am not looking at, 'OK this is the date.' "Clearly we are behind, clearly there is a big margin between Mercedes and the rest and we have to lose that gap and get ahead otherwise it will be difficult to turn around. "That is as much realism as you can get."Vettel won from pole position in Canada last year and Mercedes has suggested the high-speed circuit could again favor Italian rivals whose season has yet to get into gear. But Mercedes drivers Lewis Hamilton and Valtteri Bottas will like their chances as well on the Circuit Gilles Villeneuve. Hamilton was fastest in Friday's early practice, but damaged his car when he hit the wall in the afternoon. The five-time world champion sits 17 points clear of Bottas at the top of the standings and in his bid to equal Michael Schumacher's seven Canadian Grand Prix victories between 1994 and 2004. Not that Mercedes needed another boost, but Hamilton and Bottas will have new and upgraded engines in their cars for this weekend's race. Ferrari has already introduced its first upgraded powerplants of the season, but Vettel was optimistic tweaks to the car would benefit them on a circuit that plays to some of their strengths. "There is always little tricks you can do, the question is whether they make a difference," Vettel said. "But I am not sitting here trying to paint things black we haven't done a single lap this weekend so I am quite optimistic it was a strong track for us last year. "We have some tricks up our sleeves whether they work or not we will see.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes-Benz Concept GLA gets official ahead of Shanghai

Mercedes-Benz has something special planned for the Shanghai Motor Show - a new CUV concept that we first saw when it leaked on the internet yesterday. The GLA Concept compact crossover will hit the show stand with a turbocharged 2.0-liter four-cylinder engine producing 208 horsepower and 258 pound-feet of torque mated to a seven-speed dual clutch transmission and 4Matic all-wheel drive, and likely previews a new production model that we've already spotted testing.
That's not news, but the laser-based headlamps with video-projecting capability certainly are. Mercedes-Benz says the array can project any image or video onto a screen, which is handy since there are a pair of HD cameras mounted to the roof rack. The cameras can be removed and taken with you on all sorts of adventures. The lamps also feature a visible cooling system comprised of a series of fans, and the system helps give the headlights their "sparkle" effect.
Step indoors and the GLA offers up the interior of a high-quality crossover, complete with contrasting leather and plenty of aluminum. The automaker says the cabin was inspired by saddle craftsmanship with "more than 65 feet of hand-stitched seams to hold the raw edges of the leather together."