2008 Mercedes-benz Cl63 Amg Coupe on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Mercedes G500 4x4 rumbles into view

Mercedes keeps raising the bar with the G-Class: just when you think the legendary Gelandewagen couldn't get any more hardcore, it mashes the throttle and does exactly that, plowing through a bank of snow, sand, hell or high water in the process. What you see here is the latest. It's called the G500 4x42. Aside from the various engine specs, the G-Class has been offered in a number of body-styles. Right around the same time that the two-door convertible was discontinued, Benz rolled out the indomitable G63 AMG 6x6 – a half-million-dollar, six-wheeled monster truck powered by Affalterbach's 5.5-liter twin-turbo V8. Evidently enough people liked the idea but didn't see the point in that extra set of wheels, so Mercedes has toned it down – just a little – but kept the high-riding suspension. The result is the truck we've seen testing a couple of times now in a bright shade of Hulk green, and which is now just about ready for its debut. On the scale of extreme G-Wagens, it slots in between the standard model and the 6x6, keeping the jacked-up suspension and giant wheels, but losing the extra axle. The G500 moniker also indicates that it'll at least be available with the 382-horsepower, naturally aspirated, non-AMG version of the 5.5-liter V8 that we'd know as the G550. Just how much of a premium Benz will charge for the beefed-up version, we don't know, as further details are set to be released next week ahead of a likely debut in Geneva. But hopefully it'll be closer to the $115k it gets for the standard version than the $500+k the 6x6 goes for.

Mercedes-Benz S-Class spied once again

As evidenced by how little camouflage the next-generation Mercedes-Benz S-Class has been caught wearing lately, it can't be too much longer until the car will get its official debut. In our newest shots of the yacht-sized luxo sedan, the cladding still covers up the headlights, front fascia and most of the rear end, but we finally have an almost undisguised look at the rest of the car's lines.
Considering previous spy shots had more camo that better (or fully) concealed the S-Class' body, some of the more obvious things we see in these images include the prominent grille, the CLS-Class-inspired bodyside creases, the pointed trunk opening and, most interestingly, a lack of fancy exhaust outlets. Unlike other S-Class prototypes we've seen, this car does not have integrated outlets, but it does have two pipes on the left side of the car. All current S-Class models in the US and Europe feature a dual exhaust layout on each side of the car, so while some of our questions about the car get answered, it would appear that more are just arising.