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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Mercedes-Maybach G650 Landaulet fetches record $1.4 million at auction

Alas, G-Wagen fans: The last available 2017 Mercedes-Maybach G650 Landaulet has sold to a private Belgian buyer, with all proceeds to benefit the children's sports charity the Laureus Sport for Good Foundation. The price tag at the Zoute Sale at Bonhams was a record ˆ1.2 million, or about $1.4 million. We previously dubbed the luxury off-roader " the ultimate safari machine" for its super-extravagant features. Its soft top can be raised or lowered electronically, as can a glass partition to the driver's compartment (wouldn't be a Landaulet without that, now would it, Jeeves?). What's more, the two rear seats can be fully reclined, with leg rests extending from below, and with access to folding tables, 10-inch LCD screen and heated, cooled and illuminated (!) cup holders. As it has the number 650 in its name, however, the Landaulet also features a twin-turbocharged V12 that generates 630 horsepower and 738 pound-feet of torque. Bringing up the G-Wagen part of the bargain is a four-wheel-drive system with front, center, and rear differential locks, that sends power to solid portal axles front and rear, which move the differential and drive axles above the wheel centers for additional ground clearance. The grandest G sold Friday in Brussels was reportedly straight from the factory and one of only 99 to be built. No G650 Landaulets were sold in the United States. The Bonhams Motoring Department's fifth annual Zoute Sale also saw the purchase of a 1968 Ferrari 365 GTC Coupe for ˆ805,000 euros ($945,000), the second most-valuable lot of the sale. Related Video:

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.