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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche

Mercedes-Benz C-Class Coupe looks just as banging as big brother

When Mercedes-Benz redesigned the C-Class, the new sedan was crafted as a sort of baby S-Class, both inside and out. So is it really any surprise that with the 2017 C-Class Coupe, MB has once again looked to its flagship model for inspiration? The new C Coupe is, for all intents and purposes, a scaled-down S-Class Coupe, featuring many of the same styling cues that make that big two-door such a stunner. The pert tail is set off by the same kind of duck-bill spoiler integrated into the rear decklid and horizontal taillights. A strong shoulder line emphasizes the aggressive slope of the roof and the high beltline, which if anything is more aggressive than what Mercedes penned for the S-Class Coupe. Up front, a strong grille is flanked by scale model's of the S Coupe's headlights, complete with LED lighting accents. It's a similar story in the cabin, where Mercedes scaled things down but really didn't skimp on style or materials. Expect the C Coupe's mechanicals to mirror those of its four-door counterpart. The C300, the only version of the new two-door to be announced so far, will use the same 241-horsepower, 273-pound-foot, 2.0-liter, turbocharged four-cylinder as the C300 sedan. We'd expect the rest of the engine range to get fleshed out over time, with the more potent C400, C450 AMG Sport, and C63 AMG coming online. While not specified, a seven-speed automatic should be on hand to funnel power to either the back wheels or to a 4Matic all-wheel-drive system, here in the C300. As for optional extras, Mercedes specifically mentions an Airmatic suspension, a vast suite of safety systems, and a 360-degree camera, to name just a few. As with the engine lineup, expect the options sheet to mimic the C-Class Sedan. You can read more about the new C-Class Coupe in the attached press release. We've also embedded a hefty gallery of images at the top of the page. The new C Coupe will make its auto show debut at next month's Frankfurt Motor Show, and will hit dealers in the US next this spring. Related Video: The all-new MY2017 C300 and C300 4MATIC Coupe Seduction of the heart and mind Stuttgart – Athletic and sporty, the vivid, sensual design of the new C-Class Coupe cuts a fine figure on the road and embodies modern luxury. At the same time, its interior raises elegance and style to a sporty level.