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Mercedes AMG and Cigarette Racing debut 2,220-HP electric motor boat

Take the Mercedes-Benz SLS AMG E-Cell, stretch it and take off the wheels then make it float and you've basically got the just-unveiled Cigarette AMG Electric Drive Concept. Powered by an all-electric powertrain that offers 2,200 horsepower and 2,213 pound-feet of torque (and uses "numerous components" taken from the not-quite-as-yellow SLS AMG Coupé Electric Drive), the sleek concept is being called the "world's most powerful electric drive powerboat." What that means is a top speed of over 100 miles per hour from four 60-kWh lithium-ion batteries and two banks of six liquid-cooled, permanent-magnet synchronous electric motors. And the 240 kWh of total energy should provide plenty of juice out on the water.
Launched (but not literally) at the Miami International Boat Show today, the Cigarette AMG Electric Drive Concept is the result of a partnership between Mercedes-AMG and Cigarette Racing. The boat is 38 feet long (much longer than the 15-foot SLS) and is plastered with AMG branding on the sides and top of the bow above the matte chrome yellow paint (officially called AMG Electricbeam mango). Two 220-kW chargers can refill the batteries, dockside, in about seven hours.
The idea of a powerful electric boat is nothing new (Henrik Fisker talked about a plug-in hybrid watercraft late last year), but this is the first time we've seen Mercedes put its EV technology on the water. Anyone who's afraid of driving an EV in the rain should take note. Check out the complete press release below.

Brabus bringing 900-horsepower Mercedes S65 to Geneva

The S-Class may be the ultimate Mercedes, but what's the ultimate S-Class? Is it the S550? Maybe in some markets, but that's just the starting point in North America. The S600? Getting closer. The Maybach? Sure, if the last word in luxury is what you're after. But if it's performance you crave, then you'll want an AMG version like the S63. But even that's not the flagship. No, in terms of outright power, it all comes down to the S65. It's got a 6.0-liter twin-turbo V12 churning out 621 horsepower and 738 pound-feet of torque, for crying out loud. But Brabus thinks it's still not enough. That's why (alongside the 850-hp S63 coupe) it's bringing a version it calls the Rocket 900 to the Geneva Motor Show this week. To turn the S65 AMG into the Rocket 900, Brabus has bored out the cylinders to total 6.3 liters and fitted larger turbochargers, a new exhaust system, intake module and much, much more. The result is an output increased to 887 bhp and 1,106 lb-ft of torque. Brabus has upgraded the limited slip differential to handle the extra muscle, helping it rocket to 62 in just 3.7 seconds, on to 124 in 9.1 and up to a top speed of 217 Autobahn-crunching miles per hour. The famed Benz tuner has also fitted a carbon-fiber aero kit to keep it from flying away (however unlikely considering the vehicle's approximately 5,000-lb curb weight), along with 21- or 22-inch wheels, a retuned air suspension that drops the ride height over half an inch closer to the road and – we can only hope since the release makes no such mention – upgraded brakes as well to keep it all in check. Brabus also offers a full range of interior enhancements as well, but don't expect any of this to come cheap. As it is, the S65 starts at $222,000, but a turn-key Brabus Rocket 900 goes for 347,719 euros – or about $390k at today's rates. Related Video: World premiere at the 2015 Geneva Motor Show BRABUS ROCKET 900 The new reference for high performance in the luxury class V12 with 662 kW / 900 hp, 1,500 Nm and a top speed in excess of 350 km/h BRABUS ROCKET 900 – that is the new reference for high performance in the luxury class, which celebrates its world premiere at the 2015 Geneva Motor Show. BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, internet www.brabus.com) builds this super car based on the new Mercedes S 65.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos