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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes rules out hybrid supercar, promises SLS successor

The recent Geneva Motor Show was a festival of hypercars, with the presence of not one, but three over-the-top debuts: the Lamborghini Veneno, McLaren P1 and Ferrari LeFerrari. The latter two have hitched their carbon fiber bumpers to the electrification bandwagon by using hybrid-electric powertrains not entirely unlike the propulsion systems we've come to know in cars like the Toyota Prius and Chevrolet Volt. Does that mean the flow of electrons up the four-wheeled food chain will eventually consume our hallowed supercars? Not if AMG has anything to say about it.
AMG Director of Vehicle Development Tobias Moers recently confirmed that not only will there be a successor to the Mercedes-Benz performance division's SLS AMG, he notes that its internal combustion engine will most definitely not be sharing living quarters with an electric drivetrain. Instead, AMG plans to focus on further pushing the power and efficiency envelope of the internal combustion engine and advancing the use of lightweight materials to achieve their goals. The first example of this effort can be seen in the new SLS AMG Black Series that incorporates many weight-saving techniques to shed some 154 pounds from the SLS AMG GT (above), which itself is lighter than the standard SLS AMG.
Furthermore, Moers remarks that his company is happy to leave the hypercar segment to companies like Ferrari and McLaren. He admits that, "Ferrari in the hyper-car segment is still a different brand than AMG. We have to be honest..." So rather than taking the SLS further upmarket to do battle with bulls and stallions, Moers hinted that the next-generation SLS may be joined by another performance model that fits neatly between itself and the C63 AMG.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof