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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Leaked dealer docs say Mercedes-AMG GT S to start at $129,900

The 2016 Mercedes-AMG GT exists as one of the most hotly anticipated European sports coupes to come along in quite some time. Offering some beautifully swoopy styling and a twin-turbocharged 4.0-liter V8 with 503 horsepower and 479 pound-feet of torque in S trim, there's really not much to dislike about it. However, until now, the price of this gorgeous German remained a mystery. According to a leaked letter to dealers obtained by Jalopnik, pricing for the 2016 GT S model allegedly starts at $129,900, and the coupe reportedly comes standard with a Nappa leather interior, Collision Prevention Assist Plus, Mercedes' COMAND infotainment system, Parktronic and Burmester sound system. The document also says more info about specific option pricing would be released in a few weeks. We've already compared both trims of the GT to the venerable Porsche 911 because the coupes seem like such natural competitors. Knowing the possible price adds one more factor to consider, though. In terms of performance, the GT S basically slots just below the 911 Turbo. However, if this amount is correct, then the starting cost is about $20,000 less than the turbocharged Porsche. While on paper the Mercedes lags somewhat in acceleration and power, it also arguably offers buyers a bit more style. This is definitely turning out to be an interesting fight between these two Germans. Related Video:

Will AMG influence MV Agusta's three new 1,000cc bikes?

Freshly injected with capital from Daimler, Italian motorcycle manufacturer MV Agusta is reportedly on the verge of launching a whole array of four-cylinder, one-liter bikes in the near future. We're looking forward to checking them out when they arrive, but we can't help but wonder what influence we might see from the company's new tie-up with AMG. Though MV Agusta's new three-cylinder models have been garnering the lion's share of attention lately, a new range of four-cylinder models has reportedly been confirmed. There's a new F4 superbike on its way, a new Brutale naked street-fighter tipped to follow, and an additional sport-touring variant anticipated to join the lineup as well. A few months ago, MV Agusta released a customer version of its new World Superbike Championship machine, boasting over 200 horsepower in a 386-pound machine. Those specs made us sit up and take notice, especially with AMG logos plastered all over it to mimic the competition version's livery. And that only piqued our interest as to possible future collaborations between the two Daimler properties that could potentially extend far beyond livery. Though AMG has typically dealt with large-displacement engines with eight or twelve cylinders, it has been honing its skills on the smaller four-pot that powers the A45, CLA45 and GLA45 models. And as rival Volkswagen (having scooped up Ducati out from under Benz's nose) has shown with the XL Sport concept, the prospect of slotting the resulting motorcycle engine back into a four-wheeled automobile could prove quite compelling indeed. Related Video: