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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes will still provide V8 engines to Aston Martin

News of Mercedes suspending sales of the vast majority of its V8-powered cars for the 2022 model year hit the presses about a week ago. However, what wasn’t explained then was the fate of Aston Martins with Mercedes-AMG V8 engines. Many Aston Martin products are powered by AMGÂ’s 4.0-liter twin-turbo V8 engine (the M 177 version affecting AMG products), and itÂ’s one of the motors that we reportedly wonÂ’t see in Mercedes-AMG products next year. Since AMG is struggling to fit its cars with its own engine, that brings into question Aston MartinÂ’s supply of V8s. Car and Driver got some answers from Aston, though, and the situation in the UK doesnÂ’t appear anywhere near as dire as in Germany. “Aston Martin confirms that its supply of V8 engines from Aston Martin AG is not affected," an Aston Martin spokesperson told Car and Driver. So there you have it. AstonÂ’s AMG V8-powered vehicles — Vantage, DB11 and DBX — will supposedly carry on sales without interruption. ThatÂ’s great news for Aston Martin and any uber-wealthy folks who intend to buy one.  At the same time, Mercedes isn't completely out of the V8 game for 2022. In fact, it's still selling cars that directly compete with Aston Martin: AMG GT Coupe and Roadster. Those Mercedes products use the M 178 version of the AMG V8 and are reportedly unaffected by supply issues. ThereÂ’s probably even more to this story as time passes, too. Mercedes has yet to officially acknowledge the stoppage of V8s — we reached out for comment when we published our initial story, but havenÂ’t heard confirmation back yet. When we do, weÂ’ll make sure to update you on whatÂ’s going on. Related video:

Firing of M-B boss upheld

Ernst Lieb, the disgraced former CEO of American operations for Mercedes-Benz, will not be getting any more money from the Silver Arrow'd teat. His wrongful dismissal suit against MB's parent company, Daimler, was tossed out of a German appeals panel. This, followed the initial rejection by a lower court last year.
According to court documents acquired by Automotive News, Lieb was found to have "accepted payments of substantial value to which he - as he was aware - had no claim."
Lieb took over American operations from former CEO Paul Halata in September of 2006. Reports surfaced in October of 2011 that Lieb was dismissed from his posting at MB, with a variety of rumors swirling. Eventually, news broke that financial wrong doing was responsible for the German's firing.