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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Erebus Motorsport Mercedes E-Class V8 Supercar completes the field [w/videos]

Ford, Holden and Nissan introduced their V8 Supercar challengers a while back. Erebus Motorport, whose racing program got the green light not even 120 days ago, has finally shown off the Mercedes-Benz E-Class racer that will complete this year's field of entries. The first AMG race car ever to be built outside of Germany, it's an Australian-built tube-frame chassis specced to the series' Car of Tomorrow rules, fitted with body panels that channel the E63 AMG.
Supported by AMG Customer Motorsport, the 5.0-liter engine is provided by HWA in Germany, the racing arm of AMG. Regulations dictate that it have roughly 650 horsepower, a redline between 7,000 and 7,500 rpm and a torque curve that matches the parity baseline set for all cars.
Lee Holdsworth, Tim Slade and Maro Engel will drive the three team cars, each with different sponsors. Their first showing will be at the Clipsal 500 on March 3 in Adelaide, here in the US we'll get to see them in May at the Circuit of the Americas. Check out the videos below of the Erebus car starting up at its launch, and footage of all of this year's cars doing pre-season testing on track together.

Mercedes confirms first AMG Sport models for Detroit

If you're looking for a sportier Mercedes-Benz but can't quite make the leap to a full-on AMG model, we've got some good news for you: the German automaker is about to expand its performance portfolio with a more accessible AMG Sport range. Set to bridge the gap between a standard Mercedes fitted with an AMG Sports package and a complete AMG performance variant, models in the the new AMG Sport line will feature upgraded engines, suspensions and brakes. They'll even have "all-wheel drive as standard in selected markets" (almost certain to include ours). Affalterbach has confirmed that the first two AMG Sport models will debut at the upcoming Detroit Auto Show in January. Though it's not saying which models will hit the stage, the teaser image above suggests that one of them will be the new MLC crossover coupe (or whatever it'll be called under the new nomenclature), while the other is almost certain to be the new C450 AMG Sport sedan. The launch of the AMG Sport line is part of the brand's effort to double its 2013 sales figures by 2017 to top over 40,000 units per year globally. With the AMG Sport line joining the standard AMG and AMG S models, the sub-brand is considerably expanding its product portfolio to cater to more customers and budgets, and will give Mercedes a vehicle range to challenge Audi S models and the BMW M Performance range. MERCEDES-AMG UPS THE ANTE - Growth strategy aimed at new market segments - Doubling of global sales targeted by 2017 - Premiere of the new AMG Sport models at the North American International Motor Show in Detroit Affalterbach - The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth. "We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching," explains Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.