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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Lewis Hamilton owns 15 cars, uses tow trucks to keep the mileage low

No matter how you feel about Lewis Hamilton off the track, it's impossible not to respect his talent behind the wheel. Currently, Hamilton is the second most successful Formula One driver of all time. His 67 wins and four championships place him only behind Michael Schumacher's 91 wins and seven championships. With all those winnings, Hamilton has racked up a decent personal fortune, much of which he uses to buy cars. Except he doesn't drive them quite as much as you might think. According to The Sunday Times, Hamilton's net worth of just over $207 million makes him one of the richest sports figures in the UK, just behind David Beckham. In a recent interview with the British newspaper, Hamilton gave some details on his personal car collection. His first car was a used Mini Cooper, soon followed by a Mercedes-Benz C200. Both have long since been replaced by a pair of original Shelby Cobras, a 1967 Shelby GT500, a Ferrari 599 SA Aperta, two LaFerraris (a red coupe and a white Aperta), a McLaren P1 and a Pagani Zonda 760 equipped with a manual transmission. All in, Hamilton has about 15 cars split between homes in Monaco and Los Angeles. Unsurprisingly, he has a Mercedes-AMG Project One ( a car that shares more than a little with his F1 W09 EQ Power+ race car) on the way. Hamilton has some hot takes on his personal collection. "The Zonda is terrible to drive," he said. "It's the best-sounding car I own, but handling-wise it's the worst. I got it in manual because I didn't like the tiptronic version. The tiptronic Pagani offered was worse than the Smart Roadster I had." He also says his Shelby Mustang is a "beautiful car, but a heap of junk." In order to keep the miles down (and valuations up), Hamilton apparently has a tow truck on retainer in Los Angeles. When he's finished driving one of his Ferraris, he'll have the car towed back to his place. Classic cars are becoming a solid and serious investment, and Hamilton doesn't want to squander his wealth like some other athletes. That said, there are a couple more cars Hamilton would love to own, including a Mercedes-Benz 300 SL (the one with the gullwing doors) and a Ferrari 250GT California Spyder (the one from "Ferris Bueller's Day Off"). Related Video:

Mercedes sues Ferrari-bound F1 engineer for stealing secrets

Mercedes is suing one of its Formula One engineers, one Benjamin Hoyle, claiming he was planning to take sensitive data to a competitor. An experienced powertrain engineer, Hoyle came to Mercedes AMG High Performance Powertrains in 2012 with previous experience at Prodrive and Cosworth. One of four team leaders at the company, Hoyle headed up the performance application department until he notified his employers of his intention not to seek renewal of his contract that expires at the end of this year. Once they found out that Hoyle was switching to Ferrari, the higher-ups at Mercedes reassigned him to other, less sensitive duties, however Hoyle was reportedly discovered accessing race reports and other sensitive data relating to the performance of the team's engines. In response, Mercedes has filed suit against Hoyle, claiming that he "and potentially Ferrari have gained an unlawful advantage." The German automaker is seeking the return of all documents and the payment of its legal fees. It also seeks to prevent Hoyle from working for another F1 team throughout next season. Mercedes AMG High Performance Powertrains is the Daimler's F1 engine division. Based in Brixworth, UK, it was founded back in 1983 together with Ilmor before Mercedes bought it outright. Aside from the company's own works team, the outfit this year powered Williams, Lotus, and Force India, and previously worked with McLaren as well as Sauber. This is not the first time that a case of industrial espionage has emerged in F1. A similar controversy erupted in 2007 surrounding engineers Nigel Stepney and Mike Coughlan. The highly publicized incident became known as "Spygate" or "Stepneygate" and involved the illegal sharing of secrets between Ferrari, McLaren, and Renault. News Source: BloombergImage Credit: Martin Meissner/AP Government/Legal Hirings/Firings/Layoffs Motorsports Ferrari Mercedes-Benz F1 industrial espionage