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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Recharge Wrap-up: Smart Silvretta E-Car Rally, Uber's autonomous Teslas

Daimler took part in the 2015 Silvretta E-Car Rally with seven electrified cars from Mercedes-Benz and Smart. It is the automakers' sixth year competing in the competition in the mountains of Austria's Montafon region. Mercedes fielded two B-Class Electric Drives, an SLS AMG Electric Drive, C350e, S500e and GLE500e 4Matic alongside a Smart Brabus Fortwo Electric Drive Cabriolet. The Silvretta Rally sees some 150 vintage cars and 30 electric vehicles take part in the event, which took place from July 2 through 5 this year. Read more in the press release from Daimler below. Uber CEO Travis Kalanick says that he'd want to buy all of Tesla's autonomous vehicles if they were available in 2020. Venture capitalist Steve Jurvetson relayed Kalanick's comments from the Top 10 Tech Trends dinner in June. Jurvetson also praises self-driving cars, saying, "I believe they are already safer than my parents, and I would trust my kids with them. And they're just going to get better." Jurvetson also believes that taxi services will prosper from the use of autonomous cars in the future. Read more at Hybrid Cars. A Michigan legislator has introduced a bill that would count burning industrial solids — such as tires and plastics — toward the state's renewable energy mandate. Aric Nesbitt's bill would "remove unnecessary burdens on the appropriate use of solid waste as a clean energy source" in order to meet the state's requirement that 10 percent of energy come from renewable sources. Critics argue that these materials are not truly renewable, and that burning them causes pollution and emits greenhouse gases. The proposed bill would also repeal a law requiring utilities to work toward reducing energy use by one percent per year. Read more at Treehugger. Will the cars National Electric Vehicle Sweden (NEVS) builds in China bear the Saab name? While NEVS is the newest parent company to Saab after being acquired in bankruptcy from Spyker, there's no confirmation that the electric vehicles it builds at its Tianjin plant will be sold as Saabs. Swedish defense firm Saab AB, which held the rights to the Saab name, withheld permission to use it after NEVS declared bankruptcy last year. "The exact models and brands are not finalized yet," says a NEVS spokesman. The company says it is spending $200 million to build the new factory in China, with an expected annual capacity of 200,000 vehicles. Read more at Automotive News Europe.

Mercedes-AMG GT 63 S 4-Door and Fiat 124 Spider Abarth | Autoblog Podcast #596

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. This week, they focus on the cars they're driving, starting with the hardcore, four-door Mercedes-AMG GT 63 S. Then they move on to the aging Lexus GX 460 and the plucky Fiat 124 Spider Abarth. They discuss the practical-yet-luxurious Lincoln Nautilus, as well as the state of Lincoln as a whole (did you hear it just got a new design boss?). Finally, they help pick a modern vehicle for someone with a hankering for the look of the classic Ford Bronco. Autoblog Podcast #596 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Mercedes-AMG Four-Door GT 63 S 2019 Lexus GX 460 2019 Fiat 124 Spider Abarth 2019 Lincoln Nautilus Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.