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2016 Mercedes S-Class Cabriolet airs out the good life

Mercedes-Benz has finally dropped the top on its range-topping model, the long-lived S-Class. The new cabriolet takes the handsome, sophisticated good looks of the hardtop model and adds a three-layer canvas roof that can be lowered or raised in just 20 seconds. On top of the unlimited headroom, the new S-Class Cabriolet adds Mercedes' popular AirScarf neck-warming system, as well as a new nine-speed automatic transmission on the S550 model. As we previously reported, the S63 AMG will continue to use the seven-speed AMG Speedshift transmission. Both cars match their hardtop and four-door counterparts in terms of output. On top of AirScarf, Mercedes also fitted the Thermotronic climate control system. It uses 12 sensors and 18 actuators to measure a wide array of metrics, all in the pursuit of keeping the cabin temperature at the driver's ideal temperature. Scroll up for our full gallery of photos of the new S-Class Cabriolet from the floor of the 2015 Frankfurt Motor Show. We also have the official press release from Mercedes down below. Check them out. The new Mercedes-Benz S-Class Cabriolet Open-top luxury Stuttgart. The new S-Class Cabriolet is the fourth variant of the current S-Class family in the U.S. market and the first open-top flagship four-seater from Mercedes-Benz since 1971. It offers a distinctive, sensual and exclusive design, the cutting-edge technology of the S-Class and a comprehensive warmth and wind protection concept which includes intelligent climate control for convertibles. The elegantly sporty model will have its world premiere at the Frankfurt International Motor Show in September. Also on display in Frankfurt will be a superlative dream car from Mercedes-AMG in the guise of the S63 4MATIC Cabriolet. Its 5.5-liter V8 biturbo engine offers an output of 577 hp and peak torque of 664 lb-ft, AMG Performance 4MATIC all-wheel drive with rear-biased torque split as standard and acceleration from 0 to 60 mph in 3.9 seconds. "After 44 years we are once again able to offer Mercedes aficionados an open-top car in the S-Class. The new S-Class Cabriolet symbolizes our passion for individual and timelessly exclusive mobility, which we share with our customers," remarks Ola Kallenius, Board Member of Daimler AG, Mercedes-Benz Cars Sales. The new S-Class Cabriolet is exceptionally rigid.

How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.