2020 Mercedes-benz Amg Gt R R on 2040-cars

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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Mercedes considering convertible SUV

Mercedes has been focusing a lot of attention lately on revitalizing and expanding its crossover and SUV lineup. So what's next for high-riding Benzes? It could be a convertible. According to Daimler's sport-ute and sports car chief Wolf-Dieter Kurz, the company is closely considering a drop-top SUV of some sort. "We will find a market," Kurz told the Australian website CarAdvice. The trouble is that "the convertible is a very slim niche in terms of the SUV portfolio." The biggest problem could be China, where luxury SUVs remain hugely popular – but where convertibles, by and large, are not. "There are lots of discussions," said Kurz, "but we didn't have any decision yet." The last time Mercedes offered a convertible SUV was with the short-wheelbase version of the Gelandewagen, pictured above. It was available (in some markets anyway) for 34 long years as part of the G-Class lineup, but was discontinued in 2013. That left the Jeep Wrangler and Land Rover Discovery as the only convertible SUVs to speak of currently available. Nissan tried its hand with the Murano CrossCabriolet, but that was phased out as well, while Land Rover prepares to take another stab at it with the upcoming Evoque convertible. It'd be interesting to see what approach Mercedes might take, and where it would position the model. Related Video:

Watch Schumacher's hot lap of N"urburgring in Mercedes F1 car

In advance of the Nürburgring 24-hour race last weekend, Mercedes-Benz put on a demonstration that had Michael Schumacher playing catch-up in a Formula One car against four examples of AMG metal. There were four cars sent off in staggered starts before Schumacher: an A45 AMG, E63 AMG 4Matic, SLS AMG Black Series, and an SLS AMG GT3 car. "Mr. Formula One," as the German television commentators call him, left three minutes after the SLS AMG GT3.
There are two videos of Schumacher's lap, the first is on-board footage - and even though there were several GoPros on the car the POV never cuts away from the front wing. You can hear the throttle and tell he's not pushing it, you can also tell how bumpy the track is. The second video is footage from the German Sport1 channel - with commentary in German - that shows all the cars taking off and takes the aerial view of proceedings. He looks to be going a lot faster in that one. You can compare and contrast yourself with the videos below.
Oh, and it's worth noting that, even with the likely restricted car, and the made-for-TV environment, Schumi turned in a quick lap. The nose camera shows the F1 car start to slow down on the back straight, near the start/finish line, right around the modern-length track record time of six minutes and eleven seconds.