1987 Mercedes-benz 400-series on 2040-cars

Auto blog

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Here's what Jay Leno will be working on in 2016

Jay Leno always has a project or five underway in his garage, and since 2015 is practically over, his latest video offers a glimpse at some of the amazing vehicles we might see his team complete in the coming year. Leno's crew certainly has a lot to do next year. Leno's most impressive current undertaking is an effort to modernize a 1914 Detroit Electric with about ten times its original power output. He showed off the vintage EV as just a shell in his last tour of the garage, but his team has now recreated the wood body. They also started the project's bigger challenge of installing a new electric motor and lithium-ion batteries from a Nissan Leaf. If EVs don't interest you, Leno has plenty of other irons in the fire, too. There's a 1971 Porsche 911 that's under restoration to turn it into a solid driver and several motorcycles in various states of repair. Leno even welcomes viewers into his dyno room to check out the work on the Chrysler V8 for his Cunningham. The results of this wrenching and welding on these projects should make for even more compelling videos in 2016.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.