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Mercedes 'could' do BMW i rival. But it won't

It's a safe bet that if one automaker does something, its big rival won't be far behind with a response. This is true no matter the country in question. So with BMW's i sub brand enjoying a firm, green standing, it seems like only a matter of time before Mercedes-Benz answers. Or not. Speaking to Autocar, the company's head of sales and marketing, Ola Kallenius, said Mercedes could absolutely conjure up an ultra-efficient sub-brand filled with unique, eco-friendly models to compete with the i3 and i8. Or, you know, it could just apply a fuel-sipping philosophy across the company's range and crush i with a far wider array of models and powertrains. "We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions," Kallenius told Autocar. "It's something that will affect the whole portfolio." And that's not all. "What we're going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification," Kallenius said. "That's a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer." Zing. Kallenius went on to say that on top of the PHVs, MB will sell three all-electric models – two Smart-badged vehicles and the not-for-US B-Class – while its next fuel-cell model, a GLC-based CUV, will hit dealers at the end of 2017. Related Video:

Daimler CEO Zetsche answers 'Most likely' to question of a Maybach SUV

When Dieter Zetsche was asked about the possibility of getting Maybach, the reimagined Mercedes-Benz ultra-luxury sub-brand, into the premium SUV game, the Daimler CEO reportedly told Auto Express, "Most likely." Those two little words aren't a firm answer – let alone an indication of timing – but we wouldn't be shocked to find out Mercedes is already working on one. Range Rover has gone even more upscale, the Bentley Bentayga is coming this year, as will the Maserati Levante. Rolls-Royce is deciding on an SUV this year (we think it's only a matter of time before they say "yes"), the Lamborghini Urus is still expected in 2018, Aston Martin is raising funds to build a crossover, and there have been rumors of a BMW X7 and Audi Q9 for years. Point being, everyone is busy writing their own invite to this ultra posh party. The latest comments would appear to put to rest any will-they/won't-they questions around a high-riding Maybach offering. There were rumors last summer that a GL-Class SUV (a model range shortly to be known as GLS-Class) with revamped styling and lots of luxury touches would join the top-tier sub-brand, but then in November, Mercedes' global head of sales and marketing told Automotive News, "I don't want to categorically rule anything out, but at this stage we have no plans for it [a Maybach SUV]." If and when a Maybach utility does become official, we'll only be picking up where we left off with the brand's previous incarnation: a GL-based Maybach was rumored way back in 2007. News Source: Auto ExpressImage Credit: Copyright 2015 Steven Ewing / AOL Maybach Mercedes-Benz SUV Luxury mercedes gl-class

Mercedes previews GLC ahead of June 17 reveal

Mercedes has confirmed that it will unveil its new GLC crossover on June 17, releasing this preview sketch and a few details to give us an idea of what to expect. Set to replace the outgoing GLK, the GLC will slot in between the GLA and GLE (nee M-Class) in the Silver Star automaker's growing sport-ute lineup. Its nameplate shifts to better align with the C-Class sedan and the SLC roadster that's set to replace the SLK. The crossover's design was previewed in slant-back form as the Concept GLC Coupe in Shanghai a couple of months ago, but as you can see from this sketch, it'll initially come with a more conventional roofline. In announcing the livestream of its reveal, Daimler revealed that the GLC will feature a multi-chamber air suspension, Dynamic Select transmission control, and 4Matic all-wheel drive. It also promises to consume 19 percent less fuel than the GLK it replaces. World Premiere Mercedes-Benz GLC With the introduction of the new GLC on June 17th, Mercedes-Benz presents the second generation of its mid-range SUV. The GLC retains its predecessor's outstanding off-road characteristics and combines them with an all-new design. What is more, the GLC takes comfort and agility to a whole new level: With the innovative multi-chamber air suspension AIR BODY CONTROL, unique to the segment, DYNAMIC SELECT and the 4MATIC permanent all-wheel drive, the new GLC is tailor-made for all driving situations on and off the road. State-of-the-art assistance systems and improved energy efficiency further support the new GLC's claim of setting a new benchmark in this segment. Compared to its predecessor, fuel consumption was lowered by up to 19%.