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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Brabus 600 brings a dose of black subtlety to Frankfurt

The latest AMG-fettled C-Class from Mercedes-Benz is a wonderful thing. It's turbocharged heart may displace just 4.0 liters, but that forced-induction powerhouse spits out 503 ponies and 516 pound-feet of torque. That's enough to satisfy even the most power-mad compact luxury sedan junkie, right? Apparently not, as the Brabus 600 now exists in this world, and it just debuted at the 2016 Frankfurt Motor Show. As its name suggests, the turbocharged wick has been increased up to 600 horsepower (or 591 if you're not metric) and 590 lb-ft of torque. Shuttled through all four wheels via a seven-speed automatic transmission, that's enough gumption to push the Brabus 600 to 62 miles per hour in 3.8 seconds, which is a tenth quicker than the regular Mercedes-AMG C63 S sedan. Top speed nudges up from 180 mph to 186, or an even 300 kilometers per hour. Of course, this wouldn't be a proper Brabus if it didn't sport a bunch of body modifications, and the 600 doesn't disappoint. There are diffusers, spoilers, and wings galore in clear-coated carbon fiber with either a matte or shiny surface, depending on the buyer's preference. All of that looks pretty cool, but we're less smitten with the oversize fender outlets. Aluminum monoblock wheels measuring 20 inches in diameter and fitted with carbon accents round out the body kit. Inside, Brabus fits the 600 with a custom leather interior that can be tailored for each buyer. A new speedometer that goes to 340 kmh (211 mph), redesigned aluminum paddle shifters, and, of course, stainless steel scuff plates with a color-changing Brabus logo. Because who doesn't love subtlety? If you want to know more, there's a full press release down below. But what you really need to do is scroll through the image gallery above to take it all in. Enjoy. Related Video: World premiere at the IAA 2015 New from BRABUS: 600 horsepower, 800 Nm and 300 km/h for the Mercedes C 63S A rated power output of 441 kW / 600 HP (591 bhp). A peak torque of 800 Nm (590 lb-ft). A sprint time of 3.8 seconds from 0 – 100 km/h (62 mph). A top speed of 300 km/h (186 mph). And exclusive sporty options from aerodynamic enhancement and wheels to the suspension and the interior: At the 2015 IAA in Frankfurt am Main, BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents an extensive tuning program for the new Mercedes C 63S in a world premiere.