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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Geely chairman is now the single biggest investor in Daimler

Li Shufu, the chairman and main owner of Chinese carmaker Geely, has built a stake of 9.69 percent in Daimler AG, the German carmaker said in a regulatory filing on Friday. The stake, worth nearly $9 billion at the current valuation for Daimler shares, makes Li the biggest single shareholder in the maker of Mercedes-Benz cars, trucks and vans headquartered in the German city of Stuttgart. A Daimler spokesman called the stake purchase a private investment by Li. "We are delighted, with Li Shufu, to have won over another long-term investor who is convinced of Daimler's innovative prowess, strategy and future potential," the spokesman said in response to a request for comment. "Daimler knows and respects Li Shufu as a Chinese entrepreneur of particular competence and forward thinking." Li's stake purchase makes him the top shareholder in Daimler ahead of the Kuwait Investment Authority, which owned 6.8 percent as of Sept. 30, according to Thomson Reuters data. Earlier this month, the German newspaper Bild am Sonntag reported that the Chinese industry giant was seeking to become Daimler's biggest shareholder, likely exceeding the 6.8-percent stake of the Kuwait Investment Authority. The paper said Daimler had reportedly turned down Geely's $4.5 billion offer for a 5-percent stake via a discounted share placement, saying that Geely could buy shares in the open market. Institutional investors currently own 70.7 percent of Daimler, and the company already has strong ties to Chinese automakers BAIC and BYD. Bild am Sonntag said the move was intended as a strategic alliance against Apple, Google and Amazon on autonomous and connected cars. And Reuters reported that Daimler wants to have bespoke "robo taxis" on the road quicker than Google's Waymo, and views Geely as a strong partner for that. Geely conversely is interested in Daimler's electric car battery technology, and sources quoted by the German paper say there are plans to establish joint electric car manufacturing in Wuhan, China, to meet China's smog-reducing quotas. Geely is developing the Lynk & Co. brand of electric and hybrid cars. Geely owns Volvo, which has enjoyed a renaissance under the arrangement, as well as the maker of London's black cabs. In December, it bought a stake in AB Volvo, the maker of Volvo trucks.

2015 Mercedes-Benz ML400 Quick Spin

Mercedes-Benz has taken a risk in its quest to downsize its engine range. For 2015, the brand's popular M-Class five-passenger CUV did away with its trusty 4.4-liter, twin-turbocharged V8, and has replaced it with a 3.0-liter, twin-turbocharged V6. It's no surprise that power is down thanks to this move. Outputs of 402 horsepower and 443 pound-feet of torque are replaced by 329 hp and 354 lb-ft, but weight is down significantly as well. The new ML400 is nearly 300 pounds lighter than the 4,982-pound ML550. Will that tradeoff be enough to satisfy a buying public that's embraced falling fuel prices by buying bigger and thirstier vehicles? To find out if the blown V6 is a suitable replacement for the twin-turbo V8, we spent a week at the helm of the all-new ML400. Driving Notes This 3.0-liter, twin-turbocharged V6 is the same engine being offered in the C400 and E400 sedans. Typical of today's turbocharged engines, peak torque is spread lavishly across the rev range, from 1,600 to 4,000 rpm. That's not as generous a spread as the ML550, which offers all its torque between 1,600 and 4,750, but the power on offer is easy to access. Importantly, the new V6 never feels flat-footed or unable to answer our commands. In fact, the ML400 feels even quicker than its six-second sprint to 60 would indicate, although it's not so fast as to challenge the 5.3-second time of the ML550. After a slight and expected bout of turbo lag, the power arrives suddenly and proceeds linearly until just south of the engine's 6,500-rpm redline. The throttle response is soft in Eco mode, as expected, but sharpens up slightly when the fuel-sipping mode is off, where the gas pedal is still easy to modulate. It's a quiet engine, too. Compared to the brawnier exhaust note of the old ML550 or the howling six-cylinder in the BMW X5 xDrive35i, the ML400's note is smooth and refined, befitting of a V6. Its turbocharged nature is instantly noticed, though. Get on the throttle and the 3.0-liter happily hisses its way up the tachometer. But, it's only when you get on the throttle hard that the engine really weighs in. In day-to-day driving and traffic its soundtrack is unobtrusive and relaxed. The EPA rates the ML400's fuel economy at 18-miles-per-gallon city and a 22-mpg on the highway. That's better than the 14 city and 19 highway of the old V8 ML, but it still seems a bit low, especially for the highway figure.