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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda recalls 1.37 million older vehicles for ignition switch short [UPDATE]

UPDATE: Mazda has confirmed to Autoblog that NHTSA's figures and list of effected models are accurate. Mazda is recalling 1,368,500 older vehicles in the US that date as far back as the late '80s because a potential short circuit in the ignition switch could cause a fire. According to the National Highway Traffic Safety Administration, the models include: 1990-1995 323 1993-1998 626 1993-1995 929 1989-1998 MPV 1993-1997 MX-6 1992-1993 MX-3 1990-1998 Protege Mazda reports that over time the grease around the switch's contact points can carbonize and become conductive, which can eventually lead to a short circuit. In some cases this results in smoke, but it could also lead to a fire. According to company spokesperson Tamara Mlynarczyk to Autoblog, there're no accidents, injuries, or fires in the US. Once the vehicle is running, the potential fault also doesn't affect drivability. Documents from NHTSA (as a PDF), indicate there was a fire in one of these vehicles in Japan in 2002 that could have been linked to this issue. The recall should begin in December. In its announcement of the issue below, Mazda reports 1.2 million vehicles affected and includes the 1990-1996 323/Protege. Autoblog has reached out to the company to understand the discrepancy. Related Video: RECALL Subject : Ignition Switch may Overheat Report Receipt Date: OCT 19, 2015 NHTSA Campaign Number: 15V674000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 1,368,500 All Products Associated with this Recall Vehicle Make Model Model Year(s) MAZDA 323 1990-1995 MAZDA 626 1993-1998 MAZDA 929 1993-1995 MAZDA MPV 1989-1998 MAZDA MX-6 1993-1997 MAZDA MX3 1992-1993 MAZDA PROTEGE 1990-1998 Details Manufacturer: Mazda North American Operations SUMMARY: Mazda North American Operations (Mazda) is recalling certain model year 1989-1998 MPV, 1990-1995 323, 1990-1998 Protege, 1992-1993 MX-3, 1993-1995 929, 1993-1997 MX-6, and 1993-1998 626 vehicles. In the affected vehicles, grease applied to the contact points inside the ignition switch may become conductive and overheat. CONSEQUENCE: If the ignition switch overheats there would be an increased risk of a fire. REMEDY: Mazda will notify owners, and dealers will replace the ignition switch, free of charge. The recall is expected to begin December 15, 2015. Owners may contact Mazda Customer Experience Center at 1-800-222-5500, option#6. Mazda's number for this recall is 8715J.

2019 Mazda3 Hatchback AWD Premium Second Drive | Gushing about an exceptional car

The 2019 Mazda3 Hatchback is quite simply one of the best cars I've ever driven. During my week with one, specifically a range-topping Premium package version for $31,335, I struggled to come up with bad things to say apart from elements like rear visibility and back seat headroom that are directly related to its distinctive, avant garde design. That's an acceptable tradeoff in my book. So many of the new 3's elements can serve as a measuring stick for other cars. Not just its specific compact hatchback/sedan class, but all other cars, period. I had the Mercedes CLS 450 at the exact time, a car I deeply appreciate and that cost $69,000 more, and yet it was a struggle to decide which I wanted to drive. Perhaps not surprising given the 3's history, but the measuring stick is set first by the handling. It dances between corners with composure and feedback that you just don't get in cars any more ͖ let alone at this price point. This is a car you feel through your butt, your heels on the floor and your hands on the wheel. Everything is just so right. And it should be noted that I came to this conclusion before remembering that Mazda switched to a cheaper, less sophisticated torsion beam rear suspension for this latest model. Perhaps you can tell the difference driving 10/10ths at a test track, but in the real world, I certainly didn't notice or log a complaint. Grip is superb. Even when the tires gave way a bit on my mountain road evaluation route, there was only a bit of squealing and it resolutely whipped itself through hairpins with shockingly little understeer for a front-drive-based car, helped no doubt by its all-wheel drive system. It would be interesting to see how much understeer the front-drive versions allow, and whether AWD is mitigating torque steer given the 3's not-insignificant power. As it is, the 3's standard 2.5-liter four-cylinder produces 186 horsepower and 186 pound-feet of torque, which is substantially better than virtually every other base engine in the segment. Its throttle response should be copied by everyone, as should the steering. OK, maybe not Porsche, which I keep finding myself drawing comparisons to whenever experiencing a new Mazda. Take that as the compliment it seems to be. I'd also like to note that the 3 has a six-speed automatic transmission rather than an easily confused eight-, nine- or eleventy-speed unit. Or a damn CVT.