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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda recalling 190,000 CX-7s due to rusty ball joints

UPDATE: This post has been updated with additional information from Mazda. The Basics: Mazda is recalling 190,102 Mazda CX-7 crossovers built between February 14, 2006, to May 9, 2012 – model years 2007 through 2012. The Problem: Water can sneak in between the suspension ball joint fittings. If snow and road salt are common in your neck of the woods, the joints can corrode and separate from the lower control arms. That's bad if you enjoy steering your CX-7. According to Mazda, owners of affected models may notice a rattle from the front suspension due to the loose ball joint in the lower control arm fitting. Mazda describes separation of the ball joint and control arm as a "worst case" scenario "after extended operation in such condition." Injuries/Deaths: It's unknown if the rusting issue has led to any crashes, injuries, or deaths. Autoblog has a call into Mazda for additional details and will update this post with any new information. There have been no reports of accidents, injuries, or fatalities related to this recall. The Fix: Owners should report to their local Mazda service center, where techs will replace the both front lower control arms. Any work done is free of charge. If you own one: Mazda will perform some automotive triage with this recall, focusing on CX-7s that have had the longest exposure to salt and are most likely to suffer control arm separation first. Owners of 2007s and 2008s come first, followed by 2009 through 2011 models. Mazda will also focus on vehicles registered in states where snow and road salt are most common – Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and Washington, D.C. If you live in a more temperate region or own a 2012 CX-7, Mazda will perform recall work as "parts are available." Owners can contact Mazda customer service at 1-800-222-5500 for additional info. Recall notices should hit the mail around October 10th. Related Video: Featured Gallery 2011 Mazda CX-7: Review View 21 Photos News Source: NHTSAImage Credit: Copyright 2016 AOL Recalls Mazda Crossover mazda cx-7

Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.