S Manual 2.3l Cd Front Wheel Drive Tires - Front Performance Aluminum Wheels Abs on 2040-cars

Auto blog

Why the 38-mpg 2014 Mazda6 is on dealer lots, but you can't drive it

If you stop by your local Mazda dealer this month, with any luck, you'll see the much-anticipated 2014 Mazda6 parked in the showroom - there are already a few hundred of them out there. That's quite an accomplishment in light of the fact that it isn't even calendar year 2013. The move is part of a strategic decision by the Japanese automaker, which is hoping to capitalize on holiday showroom traffic. (The last five days of the year are typically among the busiest dealer days all year).
If you happen to spy the rakish sedan, you may notice something missing - a window sticker. That's because Mazda (like other automakers) can't legally display the Monroney on a 2014 model year vehicle until January 1, 2013. According to Autoblog sources, Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else. Even so, we reckon shoppers will be impressed when they finally get a look at those window stickers - Mazda hasn't announced fuel economy figures yet, but Autoblog has learned that the 2014 model will carry a pair of impressive numbers: EPA estimates of 27 miles per gallon in the city and 38 mpg on the highway using regular gas.
Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda Hazumi Concept previews next Mazda2 in Geneva [w/videos]

The official photos of Mazda's Hazumi concept leaked out yesterday, but we have finally gotten to see it in real life at the Geneva Motor Show. Our view is that its Kodo lines looks as good on the diminutive car's sheet metal as they did in photos.
The Hazumi was designed to appear to be bursting with energy, and it seems to deliver. While Mazda refuses to actually say that this is the concept for the next Mazda2, it makes it clear that the little hatchback is "foreshadowing Mazda's next-generation subcompact car." We can all read between the lines.
Hazumi also introduces the new Skyactiv-D 1.5-liter diesel engine but details about it are scant at the moment. The specs for the engine are still unannounced, but the company promises that it is both very efficient and has lots of torque for its size. Mazda is also promising that its Mazda Connect infotainment system will be available in the car too. Scroll down for the brief press release a brace of videos that celebrate the tiny concept's arrival.