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Why is it called Mazda CX-30? Plus other questions answered

GENEVA — Mazda just introduced its latest crossover, the CX-30, and it left us raising an eyebrow. It's planned for a global release, including the United States, and it's supposed to slot between two compact crossovers that one might not think had room for another model. Plus it has a name that doesn't fit Mazda's typical nomenclature. So we thought we'd take a little time to explain some of those things, starting with the name. Mazda arrived at the CX-30 name because of a self-created problem: the Chinese Mazda CX-4. The CX-4 name would be perfect for the CX-30, since it would fall right between the CX-3 and CX-5 where it's positioned. But with the name taken, and evidently no plans to discontinue, replace, or rename that Chinese model, Mazda needed something else, and fractions and decimals weren't on the table. So appending a zero was the plan. Talking with a Mazda representative, there were hints, though no concrete confirmation, that this naming scheme could possibly spread throughout the Mazda line. There would be advantages to such a system, such as bringing the CX-30 into line with other Mazda products, but it would also provide room for other in-between models named CX-35, CX-25, etc. Now for the size. Mazda says it fits between the CX-3 and CX-5, both of which will be sold alongside it for the foreseeable future. But is it closer to one than the other? Length-wise, the CX-30 is 4.7 inches longer than the CX-3 and 5.9 inches shorter than the CX-5. It's also an inch wider than CX-3 and 1.8 inches narrower than CX-5. Interestingly, the CX-30 and CX-3 are the same height, which is 5.9 inches shorter than the CX-5. The CX-30 does have a bit more ground clearance than the CX-3, but only by a few hundredths of an inch. To add some context outside the Mazda brand, the CX-30's size also puts it on par with crossovers such as the Mitsubishi Eclipse Cross, Subaru Crosstrek and Jeep Compass. All of those are sort of in-betweeners themselves. By contrast, the CX-3 is one of the smallest subcompact crossovers and aligns more closely with a Hyundai Kona. In other words, there actually was a segment gap Mazda could fill as the CX-30 fall pretty squarely between the CX-3 and CX-5. As such, we also imagine that pricing will fall between the two. The CX-3 starts at $21,435 and the CX-5 at $25,395. So about $23,000 seems reasonable for the base Skyactiv 2.0-liter engine, and probably more for the Skyactiv-X engine.

Top Gear recounts the fiery demise of the Mazda Furai

This past September we reported on Top Gear's destruction of the Mazda Furai, one of the finest concept cars to ever grace an auto show stage. It turns out that the Furai, which was burned nearly beyond recognition at the hands of the British magazine, was actually destroyed back in 2008, and that the entire thing had been covered up for five long years.
Now, a few months after publishing that heart-wrenching composite of a half-baked Furai (shown above), the lads at TG have published their account of just what resulted in a priceless concept car being transformed into a smoking hulk on a Suffolk runway. Click over to read the full story about just what happened, along with pictures of the Furai before, during and after the inferno.

2016 Mazda6 gets a facelift in LA

The 2014 Los Angeles Auto Show is a busy one for Mazda, as the Japanese brand shows off not only its all-new CX-3, but a facelifted Mazda6 sedan.
The 2016 sedan has been nipped and tucked to better fit in with newer members of the brand's range, including the aforementioned CX-3, as well as the Mazda3 and MX-5 Miata.
The grille's horizontal slats are now trimmed in chrome, while the brand's chrome wing motif on the fascia is larger and more prominent, particularly where it feeds into the headlights.