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Ford expands 'Do Not Drive' airbag warning to 33,000 more Ranger trucks

WASHINGTON — Ford on Monday warned an additional 33,000 owners of older pickup trucks in North America to stop driving them until potentially defective Takata Corp airbag inflators can be repaired. In January, Ford told 2,900 owners of model year 2006 Ford Ranger trucks to stop driving immediately after a second death was linked to inflators built on the same day. The expanded warning was prompted by additional testing, Ford, the second largest U.S. automaker, said in a statement, and now covers a broader time frame of production. Mazda Motor Corp said it was issuing a similar expansion for about 1,800 2006 Mazda B-Series trucks that were built by Ford after it had issued a warning for 160 trucks in January. The National Highway Traffic Safety Administration (NHTSA) said the vehicles pose "an immediate risk to safety" and urged owners to immediately schedule a free repair. Ford and Mazda have replacement airbag inflators available now and will tow vehicles to a dealership for repairs as well as provide loaner vehicles free of charge, the companies and NHTSA said. About 90 percent of the vehicles subject to the "Do Not Drive" warning are in the United States. Two U.S. senators in January questioned why Ford's warning only applied to a small number of the 391,000 2004-2006 Ranger trucks recalled because of Takata air bags in 2016 in the United States. Ford said last month the death in a July 2017 crash in West Virginia in a 2006 Ford Ranger was caused by a defective Takata inflator after a similar 2015 death in South Carolina. At least 22 deaths worldwide are linked to the Takata inflators that can rupture and send deadly metal fragments into the driver's body. The faulty inflators have led to the largest automotive recall in history. The other 20 deaths have occurred in Honda vehicles, most of which were in the United States. About a quarter of the 2,900 vehicles have been repaired since Ford issued the warning last month, the company said on Monday. Takata said in June it has recalled, or expected to recall, about 125 million vehicles worldwide by 2019, including more than 60 million in the United States. About 19 automakers worldwide are affected. Takata inflators can explode with excessive force, unleashing metal shrapnel inside cars and trucks and have injured more than 200 people. The defect led Takata to file for bankruptcy protection in June.Reporting by David ShepardsonRelated Video:

Mazda files patent applications for inline-six technology, new transmission

We've known for some time that Mazda is one of the OEMs getting back on the inline-six engine bandwagon, and a report from Japan gives us a glimpse of some of the automaker's plans. Mazda has filed patent applications for both new exhaust components (depicted with an inline-six) and a new eight-speed automatic transmission.  The news comes from a blog called T's Media (fire up Google Translate), which located the new hardware in two separate fillings, one for exhaust system components and one for the new transmission.  Mazda's lineup has been exclusively powered by four-cylinder engines since the demise of the last-generation CX-9, which utilized a 3.7-liter V6 sourced from Ford. Since, Mazda has relied on turbocharging to get more power out of its SkyActiv four-pots, but changes may be coming. Prior reports have indicated that Mazda wants a new, larger engine architecture to power vehicles built on a new, larger platform. This new chassis is expected to accommodate longitudinal, rear-wheel drive powertrains, which could spawn larger crossovers and SUVs. It could also potentially underpin a new rear-wheel drive coupe, if Mazda decides to go that route.  While the inline engine itself is not news, what we're seeing here might actually be hints as to Mazda's approach to the next generation of its SkyActiv engine architecture. Mazda's exhaust patent seems to describe a scalable — perhaps even modular — setup intended to be used with inline and potentially even V-engines.  "Provided is an engine exhaust structure capable of securing exhaust efficiency while reducing the size of the engine by changing the structure of an exhaust port," a translation of the patent application's introduction says. "[T]here has been proposed a technique for collecting exhaust gas discharged from each cylinder inside a cylinder head without using a separate exhaust manifold with the aim of downsizing the engine." In other words, Mazda is looking for ways to make its future engines more compact, and the strategy detailed here is the use of an integrated exhaust manifold, similar to what other automakers (such as Honda and Ford) have utilized on their smaller-displacement turbocharged engines. The sketch above of an inline-six engine with just two exhaust ports illustrates this concept.  The eight-speed transmission, while noteworthy in its own right as Mazda currently relies on aging six-speeds, doesn't seem to offer us anything particularly game-changing.  Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.