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Why the 38-mpg 2014 Mazda6 is on dealer lots, but you can't drive it

If you stop by your local Mazda dealer this month, with any luck, you'll see the much-anticipated 2014 Mazda6 parked in the showroom - there are already a few hundred of them out there. That's quite an accomplishment in light of the fact that it isn't even calendar year 2013. The move is part of a strategic decision by the Japanese automaker, which is hoping to capitalize on holiday showroom traffic. (The last five days of the year are typically among the busiest dealer days all year).
If you happen to spy the rakish sedan, you may notice something missing - a window sticker. That's because Mazda (like other automakers) can't legally display the Monroney on a 2014 model year vehicle until January 1, 2013. According to Autoblog sources, Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else. Even so, we reckon shoppers will be impressed when they finally get a look at those window stickers - Mazda hasn't announced fuel economy figures yet, but Autoblog has learned that the 2014 model will carry a pair of impressive numbers: EPA estimates of 27 miles per gallon in the city and 38 mpg on the highway using regular gas.
Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2015 Mazda2 revealed ahead of Paris debut [w/videos]

Small cars may be big business, but the world's automakers don't seem to be in any particular rush to keep them fresh. The new Smart Fortwo unveiled yesterday replaces a model that's already been around for seven years, and based on a structure dating back to the late '90s. The new Opel Corsa revealed just last week replaces a model that had been around for eight years. And the Mazda2 has been on the market in its current form for seven years now, but not for much longer because Mazda has finally revealed its successor.
Set to be unveiled at the Paris Motor Show this October, the new Mazda2 follows the stylistic lead of the Hazumi concept remarkably close, from the sharply creased front end right down to the wheel design - bringing the supermini hatchback in line with the KODO design language that characterizes its bigger siblings: the Mazda3, Mazda6 and CX-5.
Although details released thus far are rather limited, and power will vary from one market to another, engine options center around a 1.5-liter four in both gasoline and diesel versions, joining the manual and automatic transmissions and the chassis itself under Mazda's Skyactiv technology umbrella. We wouldn't expect the diesel version to make it across the Pacific (or across the border from the plant that will build it alongside a new Toyota hatch in Mexico), but rumors have surfaced of a potential rotary hybrid. The new 2 will also include the company's MZD connectivity suite and i-Activsense safety technology.