2005 Mazda Miata Mx5 Zoom Zoom Automatic Teal W/ Tan Leather on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

30th Anniversary Mazda MX-5 Miata sells out immediately

Remember back in 2014, when Mazda released the 25th Anniversary Mazda MX-5 Miata and it sold out in 10 minutes? Now, just hours ago at the Chicago Auto Show, Mazda opened the books for the 30th Anniversary model — and you guessed right, it's now sold out as well. This time around, it took four hours, but there's a difference: in 2014, there only were 100 25th Anniversary cars to pre-order, and for the big 3-0, Mazda allocated 500 U.S. cars. We're expecting the 2,500 rest-of-the-world cars will also sell out rather quickly. The 25th Anniversary model was Soul Red, but in the lighting seen in the 2014 article it rather reminds us of the "Sunkist" orange of the original NA generation Miata color test car, the orange one out of six one-off special paint cars. This year's model is more clearly orange, a hue Mazda calls "Racing Orange" and says it's inspired by the 1989 Club Racer concept's ... bright yellow. In any case, it's a good match with the ND's swoopy flanks. There is — we mean, was — a choice of regular Roadster from $34,995 and the folding top RF version from $37,995, and a choice of manual or automatic transmission. It took a refundable $500 deposit to secure one of the 500 cars. Chicago Auto Show Mazda

Scion FR-S pitted against oldtimers RX-8 and S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.
The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.
None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.