1996 Mazda Miata Base Convertible 2-door 1.8l Automatic Low Miles on 2040-cars

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The Miata gives me a new perspective on the world

The Miata: making everything a new experience and turning low-beam headlights into high-beams since 1989. That's what happens when you're basically sitting on the ground, something I've become intimately familiar with when driving our long-term 2016 MX-5 Club. I am not a tall person. Far from it. In most cars I drive, I crank the seat height up close to maximum as soon as I get in. That's easy in the Miata because there's no height adjustment at all. Couple that with the facts that the seat is thin and the car barely hovers off of the pavement, and my eyes end up sitting at the height of most car's exhaust systems. That results in a lot of examining other cars' bumpers in traffic. And one day recently, it almost led to me missing my exit from Interstate 94, part of the route I take every day to work. Everything just looks different from down here – it is quite literally a different point of view from what I'm used to. And then there's the issue of night driving. When you're this low down and stuck in traffic, the headlights of cars following look extremely bright (and incredibly close). They're not, of course, you're just lower than every other driver on the road so it seems like you're staring down high-beams in the rearview mirror. I still love the Miata. It's just not the best commuter vehicle, which should come as a surprise to precisely no one. But when a hole opens up in traffic, the Miata and I are the first to fill it. I just hope the other cars see me. Related Video: Mazda Long-Term Garage Convertible Lightweight Vehicles Performance

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2019 Mazda CX-5 Turbo First Drive Review | Two-row crossover perfection

Listen: If you're shopping for a crossover, and by all accounts most Americans are, there is no better option on the market than the 2019 Mazda CX-5. When we test drove the all-new 2017 CX-5, we were astounded by its marked improvements over the already-great previous generation. We noted then its biggest drawback was its average 187 horsepower. The CX-5 didn't feel slow, and it certainly made up for it in other ways, like by delivering superior road-hugging abilities. But, it was probably enough to turn off buyers who do their shopping by analyzing spec sheets. For 2019, Mazda addressed that exact issue with a vengeance. With an all-new 2.5-liter SkyActiv Turbo good for 250 horsepower, the CX-5 not only leapfrogs bestselling rivals like the Honda CR-V and Toyota RAV4, but lands squarely in the realm of luxury stalwarts such as the Audi Q5 and BMW X3. When we drove the 2017 CX-5, we likened the handling to that of a Porsche Macan. Now it has the power to match. Among its direct competition, only the 2019 Toyota RAV4 breaks the 200-horsepower mark, ringing in at 203 (and the Hybrid makes an even more impressive 219 ponies), while the Honda CR-V, Subaru Forester and VW Tiguan all sit between 180 and 190. Now, to get the full herd you must fill the tank with 93 octane premium, but if you don't mind leaving a few ponies in the stable you can pump 87 octane for a slight dip to 227 horsepower. The engine adjusts with no ill effects. Even better, torque stays the same no matter what, and the stump-pulling 310 pound-feet of torque comes quick at just 2,000 rpm. The SkyActiv turbo is full of clever engineering tricks, too. There's an exhaust port restrictor, for instance, a narrower channel used only at low engine speeds. Mazda engineer Dave Coleman likened it to a thumb over a firehose, making more exhaust pressure at idle to spool up the turbo, and thus delivering more oomph when you take off from a standstill. Mazdafarians will recognize the mill as the same one that debuted on the 2018 Mazda6. It powers the CX-9 too, Mazda's highly acclaimed three-row crossover. The 3,825-pound CX-5 has 558 fewer pounds to shuffle around than its larger stablemate, making it downright snappy. However, that extra pep does come with a fuel economy penalty, 22 city and 27 highway mpg versus the naturally aspirated version's 24 city and 30 highway mpg.