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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda CX-3 almost ready for LA Show

The Mazda CX-3 is just days away from its unveiling at the 2014 Los Angeles Auto Show, but elsewhere in the world, the Japanese brand still has the compact crossover disguised for testing. These spy shots aren't too camouflaged though, and when combined with the previous teaser image, they give a pretty clear idea what the new model will look like.
The grille here is well covered, but the photo from the front reveals the similarities to the design sketch. The rear shows a similar horizontally oriented design as the Mazda2, which the CUV is based on. However, the dipping sides around the B-pillar from the teaser don't appear to be on this tester. Even with all the swirls, the vehicle looks fairly attractive.
Mazda is doing a fantastic job of keeping mechanical details about the CX-3 a secret. It's not yet known whether the model is front-wheel-drive only or if all-wheel drive is also an option. The crossover also likely shares the Mazda2's engine, which isn't revealed for North America, yet. The diminutive CUV will compete with a huge crop of new classmates, including the Fiat 500X, Jeep Renegade, Chevrolet Trax and Honda HR-V. Check out the gallery for the latest glimpses of this Japanese CUV just days ahead of its full debut.

2018 Mazda CX-5 is the only IIHS Top Safety Pick Plus compact crossover

We've highlighted a number of vehicles tested by the IIHS, and specifically ones that come up just a little short of being lauded with the organization's highest safety rating of Top Safety Pick+. The reason most of these vehicles fall short is sub-par headlights. But this time we have a different story. The 2018 Mazda CX-5 actually snagged the coveted award, and impressively, it's the only small crossover SUV the organization has tested to earn it. The reason of course hinges on headlight performance. In order for a vehicle to get the award, it has to have headlights available that score a "Good" rating, in addition to having stellar crash tests. The award for good lighting and the Top Safety Pick+ only goes to the CX-5 with the optional adaptive lighting system available on all trims (optional on the base Sport). The standard headlights on the Sport model earned the second-highest rating of "Acceptable." The CX-5 also earned a "Good" rating in every crash test, including both small-overlap tests. It earned 5 out of 6 points in forward collision prevention, netting a "Superior" rating. There are many safe options in the small SUV category besides the CX-5, though. The Honda CR-V, Hyundai Tucson, Kia Sportage, Mazda's own CX-3, and Mitsubishi Outlander match the CX-5's straight-"Good" crash test ratings. They all also pick up an additional forward collision point in the collision warning category. The best headlights any of them can offer, though, are just "Acceptable," and the standard headlights can be even worse with "Marginal" or "Poor" ratings. Related Video: Featured Gallery 2017 Mazda CX-5: First Drive View 25 Photos News Source: IIHS, MazdaImage Credit: Mazda Mazda Safety Crossover SUV consumer mazda cx-5