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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda teases a new compact SUV for Geneva

Mazda waited until the lights were out to tease the tidy rear end of a brand new crossover. The Japanese automaker didn't say much about the model that will debut at the Geneva Motor Show next month, only calling it "a brand-new addition to the Mazda lineup," and "the second model in new-generation lineup." We're going to put our chips down on this being the next CX-3 crossover, which has been predicted to arrive by 2020. If that's so, we can expect a larger model than the one currently on sale. The present, first-gen CX-3 rides on the Mazda2 platform. The coming CX-3 will use the Skyactiv Vehicle Architecture supporting the new Mazda3, growing out of the subcompact class into the compact segment. According to one report last year, the extra girth is a play for better sales in the U.S. market. In 2017, Mazda sold more CX-3s in Australia than in the U.S. The stronger, stiffer platform will introduce Mazda3's delights such as the human-centric interior ergonomics, and hopefully the same driving dynamics that we called "the life of the compact sedan party" in our Mazda3 First Drive. Yes, that's all but certain to mean a torsion beam rear suspension, which was said to have been done for NVH reasons after Mazda said it "got a lot of complaints from the media" over the multi-link rear. The engine lineup should mirror the Mazda3 in the U.S., being the naturally aspirated 2.5-liter four-cylinder at launch, followed by the Skyactiv-X. We can probably expect more teasers before Geneva press days kick off on March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Weekly Recap: Mazda's rotary revival ignites Tokyo Motor Show

Forty-eight years ago Mazda pioneered rotary engines in the Cosmo Sport. Mazda then honed the technology, won with it on the racetrack, and made it one of its signature features. If you're an enthusiast, rotary was a reason you like Mazda. It's a great part of the company's past. But until this week, that's exactly what we thought it was. History. That all changed with the reveal of the RX-Vision concept at the Tokyo Motor Show, which reignited the passions of the Mazda faithful. Suddenly, rotary was no longer a relic. The rotary concept shown in Japan was a front-engine, rear-wheel-drive sports car wrapped in the company's latest Kodo design language. It's powered by a Skyactiv-R unit (R for rotary), though specs were not disclosed. Mass production is "currently on hold," Mazda said, maintaining it never stopped development of rotary technology, even after the demise of the RX-8. Beyond that, we know nothing, other than the optimistic statement Mazda offered that: the "RX-Vision represents a vision of the future that Mazda hopes to one day make into reality." Put simply: we agree. OTHER NEWS & NOTES: Subaru previews next-gen Impreza While the Mazda concept was the headliner from Tokyo, Subaru's Impreza design study also stood out. The five-door concept is a signpost for the look of next-generation Impreza. It blends sportiness with functionality, and it's wrapped in a striking shade of 'high-luminance silver.' The fenders are flared to signal Subaru's all-wheel-drive capability, and the front has futuristic headlights that look like something from an Audi E-Tron concept. While most of this will be toned down in production, the concept suggests an elevated style for the Impreza, which is due as a 2017 model. Porsche adds potent GTS model to 2017 Macan line Porsche is giving the Macan crossover the GTS treatment, which will start at $68,195 when it goes on sale in March. GTS translates to more power, a sportier suspension, and interior and exterior design cues that sharpen the looks and reflexes of one of the most athletic SUVs on the market. Porsche recalibrated the 3.0-liter twin-turbo V6 from the Macan S to make 360 hp and 369 lb-ft, (up from 340 hp and 339 lb-ft in the S). It teams with a seven-speed PDK gearbox and all-wheel drive. An air suspension is standard. The body features a slew of black accents, and the standard 20-inch RS Spyder wheels are done up in a shade of satin black. The cabin gets leather, Alcantara, and GTS logos.