2011 Audi R8 2dr Conv Auto Quattro Spyder 5.2l on 2040-cars

Auto blog

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati MCXtrema revealed as a track-only limited-production 'toy' at The Quail

The Maserati MCXtrema just had its sheet pulled off at The Quail, A Motorsports Gathering. It’s yet another race car variation of the MC20, following in the footsteps of the Maserati GT2. Unlike the GT2, though, the MCXtrema is not designed to be used in any official racing series. Instead, itÂ’s a race car built without boundaries for maximum performance. And of course, because itÂ’s a race car, itÂ’s not street-legal either.  What is it for then? Maserati claims the MCXtrema is meant for “purist collectors and for the loyal customers of the brand, who wish to add a new ‘toyÂ’ to their garage that can swallow up the curbs of the most exciting tracks during private tests.” Basically, just think of it as a millionaireÂ’s toy to take out on the occasional weekend track day. ItÂ’s just for fun, not for any serious competition use. Since itÂ’s not regulated by any specific racing series, Maserati pumped output all the way up to 730 horsepower from the twin-turbo Nettuno V6 engine. ThatÂ’s 109 horsepower more than the road car and the GT2. Maserati didnÂ’t go into detail about the aero and suspension package, but it sure does look as extreme as the name of the car makes it out to be. Only 62 MCXtremas will be built, and from what we can tell, theyÂ’re already spoken for. WeÂ’re not sure how much one will cost either, but youÂ’ll be able to see it in person at The Quail on the Monterey Peninsula today. Related video:

Zagato to reveal new Maserati-powered Mostro at Villa d'Este

Zagato has a record of collaborating with some of Europe's finest automakers, but it's the storied past it shares with Maserati that the coachbuilder will be celebrating at the Concorso d'Eleganza Villa d'Este this summer. And that's where Zagato will reveal the Mostro, previewed here. The coachbuilt custom pays tribute to the 1957 Maserati 450 S – known as "il Mostro" for its monstrous power. The Zagato-bodied coupe (one of its last designs not to use the Kamm tail) was commissioned and raced by Stirling Moss at Le Mans, and supposedly remained the most powerful front-engined racecar in the world into the 1990s. This modern tribute is built around a carbon monocoque, with a dry-sump Maserati V8 mounted up front but between the axles for optimal weight distribution, driving a six-speed semi-automatic rear transaxle. The design comes from the same studio that gave us such recent creations as the Alfa Romeo TZ3 and Perana Z-One, and shares some similar design traits, but with quasi-pontoon front fenders capping the long nose and swept-back greenhouse. In correspondence with Autoblog, Zagato confirms that the Mostro is designed for the track, but will be "ready for street homologation." The carrozzeria will build five examples before Maserati's current centenary year is over. Each has already been spoken for, though none are headed to customers in the US. Coachbuilders seldom reveal pricing for this type of project (particularly when they've all been pre-sold), but we're told that "none of Zagato's atelier cars exceed 1 million. As collectible cars, the value of a Zagato typically overcomes the purchasing price within a few years." We'll look forward to seeing the finished product in full once it's ready. In the meantime you can view it – along with a brief pictorial history of the relationship between Maserati and Zagato – in the slideshow above and the details in the trio of texts below. Related Video: Mostro powered by Maserati at the 2015 Concorso d'Eleganza Villa d'Este Cernobbio, May 2015. The Mostro powered by Maserati is the latest creation of Zagato's current Iconic decade, a new tradition for the atelier that began at the end of coachbuilder's Neoclassical period (2000-2010) to celebrate the most iconic models of automotive history. Marking the delivery of the first customer car, Zagato will present the new Mostro as a world premiere at the Concorso d'Eleganza Villa d'Este.