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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

2021 and 2022 Maserati models recalled over fuel leak risk

Maserati is recalling a handful of 2021 and 2022 models to fix a problem that can cause a fuel leak. While the number of cars included in the campaign is relatively small, it covers every member of the company's lineup ranging from the entry-level Ghibli to the MC20 supercar. Documents published by the National Highway Traffic Safety Administration (NHTSA) explain that about 409 cars sold in the United States are fitted with a fuel line sensor housing that can crack and leak. It adds that this problem can reduce the engine's performance by not delivering enough fuel to the cylinders; alternatively, the leak can cause a fire, though the notice says that's only in "rare circumstances." There are 274 units of the 2021 and 2022 Levante, 88 examples of the 2021 Ghibli, 43 2021 Quattroporte sedans, and four 2022 MC20s affected. Maserati estimates that the Levante models included in the campaign were built between September 18, 2020, and October 4, 2021. For the Ghibli, the date range provided by the Italian firm is November 3, 2020, to June 7, 2021. Quattroporte models were built from October 28, 2020, to June 7, 2021, while the four MC20s were manufactured between July 12 and September 29, 2021. Maserati notes that it acted quickly: it found out about the problem on October 8, it opened an internal investigation into the part's supplier the following day, and it issued the voluntary recall on November 4, 2021. As of writing, there have been no accidents, injuries, or fatalities linked to the problem.  Maserati will replace the fuel line sensor housing in all affected cars free of charge. It will begin notifying owners on December 27, 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Maserati Ghibli & Levante F Tributo View 14 Photos Recalls Maserati

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.