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2014 Quattroporte kicks off 50th anniversary for Maserati with new V6, AWD

It's not that often that we get to talk about a new Maserati model, but that's all about to change. The Italian automaker is using the 2014 Quattroporte to begin a lineup expansion that will soon grow to no fewer than five models. Entering its sixth generation, the Quattroporte has been completely redesigned, and is also adding a new V6 engine and all-wheel drive.
Pictures of the car were released last year and we've even had the chance to drive the car in France already, but we finally got to see both the 410-horsepower V6 and 530-hp V8 versions of the car at its debut at the Detroit Auto Show. The new Quattroporte is 100-percent Maserati with its svelte-ye-aggressive styling, but it adds more of a mainstream look to better compete with the growing number of high-end luxury sedans. Not all of the Autoblog staff consider it an improvement, but it doesn't stray too far from the Italian styling of the last model.
The interior has also been brought up to date with modern infotainment technology and improved luxury courtesy of a longer wheelbase bringing more space to rear-seat occupants. While the V8 we drove had a bench rear seat and oddly retro-modern wheels, the car on display had more conventional wheels and the two-passenger rear seat bucket seat layout.

Maserati says no to all-electric future, says U.S. chief

The future internal combustion remains questionable as automakers push for electrification. But not for Maserati, according to a report from Motor Trend on an investor call discussing first-quarter earnings. According to the outlet, FCA CEO Michael Manley and Maserati North America's head honcho, Al Gardner, made it known on the call that Maserati does not have any plans to say goodbye to good 'ol gasoline power. Rather, the company is planning to embrace electrification in different ways, such as hybridization. "This is a brand that needs combustion engines. It needs that raw emotion," Gardner told reporters at the conference. He also noted it's important for the company to get "back to its roots," citing the company's start with race cars before offering consumer vehicles. Maserati's electrification will begin as part of its model line overhaul leading up to 2022 that is also supposed to help reverse Maserati's slumping sales. Gardner noted that a new sports car will mark the start of the revamp, and we expect it will be a production version of the hotly anticipated and very sexy Alfieri Concept car. We may even see the car at Geneva next year. After that will be a new crossover smaller than the Levante, along with hybrid and plug-in hybrid variants with a few select electric vehicles. Maserati won't be the only automaker embracing electrification, as Jaguar, Volkswagen and Porsche are all pushing toward the new powertrain technology. Unlike Maserati, some of these brands are going all-in on electric cars. Volkswagen will release its last new internal combustion engine in 2026. Volvo's Polestar brand will only have pure EVs after the Polestar 1 sports car.

Maserati confirms next Quattroporte, Levante will be EV-only

Maserati's lineup will look a lot different in the second half of the 2020s than it does in 2022. The company confirmed that the Levante and the Quattroporte will be replaced by electric models, and it announced that the Ghibli, its entry-level car, will retire without a successor. "What we see in the market is that there is a transition from sedans to SUVs. There is still a very clear demand for sport sedans, but we believe that we can serve customers even better by substituting the Ghibli and the Quattroporte with just one new sport sedan," explained Francesco Tonon, the Italian company's head of product planning, during a press conference. We don't know when the Ghibli will retire yet. Executives aren't worried about losing sales by axing the Ghibli. The long-awaited Grecale crossover scheduled to make its debut online on March 22 will likely become the best-selling Maserati model with relative ease due to its positioning, and it will neatly fill the void left by the sedan at the bottom of the company's range. And, the next generation of the Quattroporte will carry the sedan torch into the 2020s. "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand," Tonon noted. It's too early to provide concrete details about the next-generation Levante and Quattroporte. Both are due out in 2025 at the earliest. However, what's already set in stone is that neither car will be available with a gasoline-burning engine. Both will be all electric, all the time. "We are focused on delivering the best EV and the best electric large SUV. There will be no ICE and no PHEVs; just electric," Tonon said.