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Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati bringing a car that "opens up new frontiers" to Paris

We're not expecting to see a production version of the coming mid-engined Maserati coupe, expected to be named GranSport, for another few years; however, we might see it in concept form in just a few weeks at the Paris Motor Show. Australian site Car Advice got hold of an e-mail Maserati sent to friends of the Trident, and the first of the six cars mentioned is a "world premiere of a car that opens up new frontiers in terms of exclusiveness, performance and style."
Car Advice says it has been told that this will be a concept form of the GranSport, the GranTurismo replacement set to take on the Porsche 911 with ample use of carbon fiber and a 1,200-kilogram (2,600-pound) curb weight or thereabouts. The GranTurismo's 4.7-liter V8 hasn't been ruled out of the engine bay yet according to reports, but rumors persist that it will use the Ferrari-sourced twin-turbo V6 with 442 horsepower running power to the rear wheels through a seven-speed dual-clutch transmission, and have a 0-60 time of something like four seconds.
We can't see the full content of the e-mail, but among the other five cars that have been announced for the stand are the GranTurismo Sport and GranTurismo MC Stradale. With the 2014 Quattroporte not appearing until the 2013 Detroit Auto Show, the Kubang concept said to be retired before the debut of the production version at the 2014 Detroit show and the Levante still just a wee mule, guesses for the three remaining three would be variations on current models. Not that there's anything wrong with that when it's Maserati we're talking about...

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.