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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati confirms next Quattroporte, Levante will be EV-only

Maserati's lineup will look a lot different in the second half of the 2020s than it does in 2022. The company confirmed that the Levante and the Quattroporte will be replaced by electric models, and it announced that the Ghibli, its entry-level car, will retire without a successor. "What we see in the market is that there is a transition from sedans to SUVs. There is still a very clear demand for sport sedans, but we believe that we can serve customers even better by substituting the Ghibli and the Quattroporte with just one new sport sedan," explained Francesco Tonon, the Italian company's head of product planning, during a press conference. We don't know when the Ghibli will retire yet. Executives aren't worried about losing sales by axing the Ghibli. The long-awaited Grecale crossover scheduled to make its debut online on March 22 will likely become the best-selling Maserati model with relative ease due to its positioning, and it will neatly fill the void left by the sedan at the bottom of the company's range. And, the next generation of the Quattroporte will carry the sedan torch into the 2020s. "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand," Tonon noted. It's too early to provide concrete details about the next-generation Levante and Quattroporte. Both are due out in 2025 at the earliest. However, what's already set in stone is that neither car will be available with a gasoline-burning engine. Both will be all electric, all the time. "We are focused on delivering the best EV and the best electric large SUV. There will be no ICE and no PHEVs; just electric," Tonon said.

Barbie-themed Maserati Grecale Trofeo: Stick that in your dream house

A new live-action Barbie movie is coming, which means brand collaborations across several industries. The car-crazy Barbie world is teaming up with Maserati and Neiman Marcus to create a one-off Grecale Trofeo SUV with so much pink that the Mary Kay paint factory may be running low for a while.  As a whole, the Barbie universe is incredibly car-friendly and has featured some iconic models over the years, including Corvettes, a 911, a Ferrari, and various Jeeps. Maserati’s hoping to get on that list with its new Grecale Trofeo SUV. The automaker partnered with Neiman Marcus on the car as part of its Fantasy Gift Launch and to celebrate the release of the new Barbie movie. Only one Grecale Trofeo will be available in the United States as part of the promotion (did they think that's all they could sell?). Like other Trofeos, it uses the 530-horsepower V6 Nettuno engine from the MC20 and features the classic Barbie pink exterior colors. Logos and other graphics accent the loud exterior color. Inside, the black interior features full leather upholstery and leather covering the dash, doors, and other components. The seats feature pink “B” stitching. Maserati and Neiman Marcus estimate the value of the SUV at $330,000. Ten percent of the sales will go to the Barbie Dream Gap Project, so this is more than a vanity project for Maserati and the department store chain. We donÂ’t know much about the other cars that will make appearances in Margo RobbieÂ’s upcoming Barbie remix, but the movieÂ’s teaser poster shows her driving a C1 Corvette with what appears to be a charging port door. An electrified first-generation Corvette would make waves, but even something as unique as that will have a hard time competing with the Grecale for attention. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.