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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati gives us our best look yet at its Grecale small crossover

Maserati's second SUV, the Grecale, is nearly ready to make its debut. The company took advantage of a visit by Stellantis boss Carlos Tavares to release some of the most revealing photos of the model we've seen to date. While the Porsche Macan-fighting soft-roader remains fully draped in camouflage, we see enough of its front end to tell there's a wide, low-mounted grille with vertical slats and almond-shaped headlights located higher on the fascia. We'll hold our judgment until the Grecale is unveiled, but we're starting to see what Klaus Busse, the head of Maserati's design department, meant when he told Autoblog the MC20 would have big influence on future models. Viewed from the side, even with Tavares standing in the frame, it's clear that the Grecale's proportions were drawn with more of an emphasis on sport than on utility. Its front end is relatively long, its dash-to-axle ratio hints at the rear-wheel-drive platform underneath, and its roofline has more slope than the average kid-and-dog-hauling Ikea warrior. Earlier spy shots taken near Maserati's headquarters suggest the rear end wears horizontal LED lights. Unverified rumors claim the Grecale rides on an evolution of the Giorgio platform that Alfa Romeo's Stelvio (one of the better-handling crossovers on the market) and Giulia models are built on. Some reports warned the architecture would be phased out, but Alfa Romeo CEO Jean-Philippe Imparato suggested they're not accurate. If the Grecale is indeed Giorgio-based, it will likely come standard with rear-wheel-drive, and it will be offered with all-wheel-drive at an extra cost. Engine options remain unconfirmed; four- and six-cylinders can easily fit in Giorgio-based cars. Maserati will finish fine-tuning the Grecale in the summer of 2021, and it will present the model before the end of the year. When it lands, the Grecale will slot beneath the Levante as a taller alternative to the Ghibli. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati confirms next Quattroporte, Levante will be EV-only

Maserati's lineup will look a lot different in the second half of the 2020s than it does in 2022. The company confirmed that the Levante and the Quattroporte will be replaced by electric models, and it announced that the Ghibli, its entry-level car, will retire without a successor. "What we see in the market is that there is a transition from sedans to SUVs. There is still a very clear demand for sport sedans, but we believe that we can serve customers even better by substituting the Ghibli and the Quattroporte with just one new sport sedan," explained Francesco Tonon, the Italian company's head of product planning, during a press conference. We don't know when the Ghibli will retire yet. Executives aren't worried about losing sales by axing the Ghibli. The long-awaited Grecale crossover scheduled to make its debut online on March 22 will likely become the best-selling Maserati model with relative ease due to its positioning, and it will neatly fill the void left by the sedan at the bottom of the company's range. And, the next generation of the Quattroporte will carry the sedan torch into the 2020s. "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand," Tonon noted. It's too early to provide concrete details about the next-generation Levante and Quattroporte. Both are due out in 2025 at the earliest. However, what's already set in stone is that neither car will be available with a gasoline-burning engine. Both will be all electric, all the time. "We are focused on delivering the best EV and the best electric large SUV. There will be no ICE and no PHEVs; just electric," Tonon said.