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2014 Maserati Quattroporte revealed in patent drawings

Curious about what the 2014 Maserati Quattroporte will look like? Recent spy shots of the big Maserati sedan haven't been much help, but now we have this: Three alleged patent drawings found by AutoWeek.nl. Better fire up your imagination, however, as like all European Patent Office images, these sketches have the unique ability to suck the beauty out of even Italian cars. Truth be told, if AutoWeek.nl had told us this was a new Buick, we might have believed them.
That said, we can certainly see the resemblance in the rear to the Maserati GranTurismo, with a similar C-pillar and that little flipped-up spoiler. In the front, too, we imagine the new Quattroporte will resemble its sportier sibling, with the crude lines from these drawings turned into more voluptuous curves through the magic of modern manufacturing.
Rumors say the next-gen sedan will be available with a choice of two engines assembled by Ferrari, either a turbocharged V8 or a supercharged V6. We're likely to see the new Quattroporte in the flesh for the first time at the 2013 Detroit Auto Show.

2014 Maserati Quattroporte goes on a night run

While it was in development, Maserati rolled out its 2014 Quattroporte for a little testing, but rather than slather the big luxury sedan in gobs of camouflage to protect from it prying eyes, engineers used the cover of darkness to conceal the vehicle's design. Then they made a video about their cleverness and posted it on the Internet. The team spent some time whipping around the Balocco Proving Ground with chief test driver Fabrizio Galvan at the controls to evaluate the sedan's new drivetrain, noise levels and handling in the real world.
We got our hands on the 2014 Quattroporte last month for a first drive ahead of the vehicle's North American debut at the 2013 Detroit Auto Show. You can read our impressions here, but first, take a look at the video below for a new glimpse at the machine's development.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.