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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati confirms mystery concept, Zegna edition QP for Geneva

Debate ensued last week around the Autoblog offices when we first heard rumors that Maserati was bringing a new sports car concept to the Geneva Motor Show this year. Could there be any truth to the rumors? Did the timing make any sense? Does Maserati even need a two-door halo car to help it move examples of the new Ghibli, Quattroporte and upcoming Levante?
Well, we still don't have any official answer, but Maserati has indeed confirmed a new concept car to debut this week at the Swiss expo. The Modenese automaker hasn't indicated what form the concept will take, but assuming it's not doing another sedan or crossover, and unless it's planning a wagon concept like Touring's Bellagio Fastback or StudioTorino's Cinqueporte (both based on the previous Quattroporte), we feel it's more likely than not that we'll be looking at a two-door (be it a coupe, convertible or something in between).
Of course, we also don't know at this point just what size and segment Maserati is pursuing with this concept car (initial rumors had it going after the Jaguar F-Type) or for that matter whether it will presage a production version to follow or simply stand as a design study. But Maserati doesn't typically do many of the latter: the Kubang concepts of 2011 and 2003 previewed the Levante (albeit several years in advance), and the Birdcage was really more of a Pininfarina project, despite the Trident on the nose. With the exception of a couple production-based show cars (which themselves previewed production versions to follow), those are pretty much the only concepts Maserati has done in recent memory.

Alfa Romeo to gun for Jag F-Type with 6C

It has taken Alfa Romeo years of promises to finally, truly return to the US with the 4C sports coupe and its initial 86-dealer network. We already know that the sporty Italian brand has more models on the way in near future, with a midsize sedan, crossovers and more headed our way according to the company's five-year plan. Now, the latest rumor from an unnamed source speaking to Auto Express, claims that Alfa has another, more powerful sports car on the slate to take on an even higher rung of performance vehicles, cars like the Jaguar F-Type. The so-called Alfa Romeo 6C would launch as a coupe with the twin-turbocharged V6 engine from Maserati Ghibli (which makes 404 horsepower in that application) and a convertible would join the lineup later. The Alfa's platform would come directly from the Maserati Alfieri, which is supposed to launch in 2016. In terms of styling, the insider describes the new coupe as closer to the earlier 8C Competizione than the 4C. That suggests a front-engine, rear-wheel drive layout, plenty of gorgeous curves and the brand's long-lived shield grille flanked by LED headlights up front. Auto Express' source claims a 2017 launch date for the new range, and that could fit in Alfa's already-announced product plan. In its five-year forecast, the company said a specialty car would join the ranks from 2016-2018. At the time, we assumed this would be the sibling to the next-gen Mazda MX-5 Miata. However, the Italian end of the project was more recently reported to be in doubt, with thoughts that the codeveloped model may end up wearing a Fiat badge. The 6C could be an interesting alternative if the project comes to fruition. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 43 Photos News Source: Auto ExpressImage Credit: Copyright 2014 Seyth Miersma / AOL Design/Style Rumormill Alfa Romeo Maserati Coupe Performance