2006 Maserati Gransport Base Coupe 2-door 4.2l on 2040-cars

Auto blog

Maserati confirms mystery concept, Zegna edition QP for Geneva

Debate ensued last week around the Autoblog offices when we first heard rumors that Maserati was bringing a new sports car concept to the Geneva Motor Show this year. Could there be any truth to the rumors? Did the timing make any sense? Does Maserati even need a two-door halo car to help it move examples of the new Ghibli, Quattroporte and upcoming Levante?
Well, we still don't have any official answer, but Maserati has indeed confirmed a new concept car to debut this week at the Swiss expo. The Modenese automaker hasn't indicated what form the concept will take, but assuming it's not doing another sedan or crossover, and unless it's planning a wagon concept like Touring's Bellagio Fastback or StudioTorino's Cinqueporte (both based on the previous Quattroporte), we feel it's more likely than not that we'll be looking at a two-door (be it a coupe, convertible or something in between).
Of course, we also don't know at this point just what size and segment Maserati is pursuing with this concept car (initial rumors had it going after the Jaguar F-Type) or for that matter whether it will presage a production version to follow or simply stand as a design study. But Maserati doesn't typically do many of the latter: the Kubang concepts of 2011 and 2003 previewed the Levante (albeit several years in advance), and the Birdcage was really more of a Pininfarina project, despite the Trident on the nose. With the exception of a couple production-based show cars (which themselves previewed production versions to follow), those are pretty much the only concepts Maserati has done in recent memory.

2014 Maserati Ghibli Diesel

It used to be easier to make sense of the auto industry. There were mainstream manufacturers, and there were niche sports car manufacturers. That was before Porsche starting selling more crossovers than it does sports cars, Lamborghini began preparing to go down the same road, and Ferrari introduced an all-wheel-drive hatchback. But long before the arrival of the Cayenne, the unveiling of the Urus and the advent of the FF, the storied marque that is Maserati was already bolstering its sports car offerings with four-door sedans.
In fact, it's now been half a century and six generations since the launch of the original Quattroporte. So the idea of a four-door Maserati shouldn't come as any surprise by now, but the vehicle you see here has the Modenese automaker breaking new ground in another way entirely. And it's not the size, either: although the new Ghibli is smaller than the current QP, it's roughly the same size as the aforementioned original - not to mention the Dodge Charger, a corporate stablemate which similarly revived a coupe nameplate for a four-door sedan. No, what makes this Ghibli 'special' is what resides under the hood, because the model you're looking at packs the very first diesel Maserati has ever offered in its hundred-year history.
Sacrilege, you say? Maybe, but as so-called performance brands have turned their attention to four-door sedans and crossovers, they've also begun to embrace diesel propulsion. In Europe these days, even Porsche, Jaguar, the BMW M division and Audi Quattro GmbH are burning the midnight oil. So while it may be new territory for Maserati, the Ghibli is far from the first high-end, performance-oriented diesel on the Old World's market. It's also a vital addition to the brand's portfolio, particularly in Europe where the advantageous price of diesel fuel over gasoline (and the smaller volumes of fuel a diesel engine typically consumes) makes offering a model so equipped vital to the Trident marque's ambitious growth plans. The question, then, is whether it delivers.

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."