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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.

Jay Kay's 1955 Maserati A6G/54 on the docket for Pebble Beach

Gooding & Company has revealed the highlights of its consignments for its Pebble Beach auction during the action-packed Monterey weekend. At the top of the list is the classic 1955 Maserati A6G/54 Frua Berlinetta currently owned by Jamiroquai frontman Jay Kay. This Maserati, the show car from the 1955 Paris Auto Salon, features Frau coachwork, won Best in Show at the Salon Privé, and is expected to fetch between $1.5 and 2 million.
No less prestigious is the 1938 Bugatti Type 57C Stelvio convertible that belonged to Prince Louis Napoleon of France, grandson of Emperor Napoleon I and noted Bugatti collector of the time. Supercharged from the factory, the stunning two-tone droptop is projected to sell for $1.3 to 1.6 million.
Finally, an original 1966 Shelby 427 Cobra is on the docket, with pre-sale estimates at $750,000 - $950,000. See below for the full press release and watch this space as the classic car world gears up for Pebble Beach.