True Lotus Super Seven Series 2, # Sb1158, Frame #u1123, Svra Logbook on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus C-01 motorcycle rumored to get 200-hp V-twin engine

Back in June, Lotus announced it was getting into the motorcycle business. Or, we should say, Kodewa and the Holzer Group are getting into the motorcycle business, and have acquired the rights to use the Lotus name. One way or another, we're now receiving word on some of the specs we can expect from the prototype dubbed C-01.
The Lotus motorcycle is being designed by Daniel Simon, the automotive futurist who has penned, among other things, the light-cycles for Tron: Legacy and the livery on the LMP2 racer Kodewa also fields under the Lotus name. So you know it's going to look pretty awesome, but what will make it go?
According to Visor Down, the C-01 is being tested with a V-twin engine sourced from an undisclosed supplier that produces 170 horsepower in stock trim but has been tuned to produce nearly 200 hp in Lotus trim. A pair of prototypes - one with carbon-fiber bodywork and one without - have already undergone several thousand kilometers of testing, and are said to be handling "very well."

Lotus Exige S Roadster coming this summer to a circuit near you

We haven't heard much about the Lotus Exige S Roadster since we first saw it at the Geneva Motor Show last year, but Lotus is now confirming the car will go on sale this summer. Of course, unless anything has changed since the car was introduced, Lotus' "ultimate roadster" will still not be coming to the US.
Lotus has released a new video showing its 345-horsepower roadster in action, and while it doesn't even show that much of the car, you can check out our live images of the Exige S Roadster in our gallery. The video, which looks like a knockoff of a Universal Studios movie trailer, is posted below.