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Lotus Evija shown in John Player Special livery at Goodwood SpeedWeek

Goodwood SpeedWeek is here, and Lotus is using the event to highlight the upcoming Evija electric hypercar. Lotus is calling this the car’s “public dynamic debut,” which is relatively true, though the lack of a public audience at Goodwood does put a bit of a damper on the idea. Regardless, the livery used to wrap the Evija is what truly caught our attention. For those familiar with Lotus racing liveries of the past, youÂ’ll immediately recognize it as a modern take on the John Player Special livery. Lotus even photographed the Evija in this livery sitting next to a few old Formula 1 cars wearing the original John Player Special digs. Black and gold just looks proper on a Lotus racecar, and it looks absolutely superb on the Evija, too. Since this is technically a dynamic debut, Lotus also gave us a short video that you can check out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The most intriguing part is the audio. Those electric motors are loud. It canÂ’t come close to matching the yowl of a high output gasoline engine, but the Evija is clearly going to make its own dramatic, electric noise. ThatÂ’s all well and proper, because extra theater is what electric cars typically lack. In an adjacent news brief, Lotus detailed some of the things it did to save weight. Lotus believes that “Colin Chapman would agree the Evija is 100% a true Lotus.” To make it so, Lotus says the carbon fiber monocoque is extremely light, weighing in at just 284 pounds, contributing to making it the lightest electric hypercar when it comes out (not as though thereÂ’s much competition).  Using holes and free space contributed to the lightweighting efforts, too. The venturi tunnels through each rear haunch both save weight and produce downforce. The center console design and floating dashboard leave tons of empty space behind where weight would accumulate otherwise. LotusÂ’ crossbeam design for the dash helps it serve as a structural member and also houses the interior ventilation system, combining two elements into one and saving weight. Lotus says youÂ’ll be able to see the Evija attack the Supercar Run on SpeedWeek, where it will attempt to set a fast lap time against many other new supercars and hypercars. Related Video:

China's Geely buying majority stake in Lotus

Geely, the Hong Kong car company that owns Volvo, is acquiring control of British car company Lotus. Geely is purchasing a 51-percent stake in Lotus from struggling Malaysian car company Proton, and a 49.9 percent stake in Proton itself. Etika Automotive will gain the other 49 percent of Lotus. France's PSA Group and Japan's Suzuki had apparently also been interested in acquiring Proton. Geely says it plans to revive both Proton and Lotus. "The agreement lays the foundation for a wider framework for both Geely Holding, Proton and Lotus to explore joint synergies in areas such as research and development, manufacturing and market presence," Geely said in a news release. Those joint synergies will be highlighted by the lightweight chassis technology Lotus is known for, which could help Geely improve fuel efficiency. Geely CFO Daniel Donghui Li said the company aims to "unleash the full potential of Lotus Cars" by expanding and accelerating new products and technologies. Proton was nationally held but was privatized in 2007 to Malaysian conglomerate DRB-Hicom, which is owned by tycoon Syed Mokhtar Al-Bukhary. It was supposed to be the flagship for Malaysia's economic development.Though it owns two factories, Proton mainly rebadges foreign-made cars and sells them in Malaysia. What it has, what Geely presumably wants, is a distribution network in Southeast Asia to pit Chinese cars against Japanese automotive dominance in the region. Retaining a 50.1-percent stake in Proton is seen as a face-saving move. "Proton will always remain a national car and a source of pride, as Proton will still have a majority hold of 50.1 percent," Malaysian finance official Johari Abdul Ghani said. "Our very own much-loved brand now has a real chance in making a comeback, a huge one I hope." Related Video:

New 2024 Lotus Emira priced at just under six figures

Unveiled in 2021, and delayed earlier in 2023 allegedly due to certification-related issues, the 2024 Lotus Emira is finally ready to turn its wheels on American pavement. The coupe appears on the firm's online configurator, but it costs significantly more than initially announced. Buyers will have two Emira flavors to choose from. The entry-level car uses a Mercedes-AMG-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 360 horsepower and 310 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission. Next up is a supercharged, 3.5-liter V6 provided by Toyota and rated at 400 horsepower and 310 pound-feet of torque. The six-cylinder spins the rear wheels via a six-speed manual transmission, though a six-speed automatic that bumps the torque figure to 317 is a $2,150 option. Pricing for the base Emira starts at $99,900 excluding destination fee, which hasn't been published yet, while the V6-powered car carries a base price of $105,400. Note that these figures only apply to the First Edition model; Lotus hasn't detailed or priced the other available trim levels. For context, the Geely-owned British brand initially announced prices of $85,900 and $93,300 for the four-cylinder- and V6-powered models, respectively. An earlier report blames the increases on the supply chain-related constraints that have plagued most carmakers since 2020. Enthusiasts configuring an Emira have a long list of options to choose from. Lotus offers Touring and Sport chassis configurations (the latter brings a firmer suspension system), 13 paint colors, a Black Pack that bundles black exterior trim pieces, and three wheel designs. Inside, you've got several leather and Alcantara upholsteries to choose from plus a vehicle tracker, a HomeLink transceiver, and tinted windows. Lotus dealers across the nation will begin receiving the V6-powered Emira First Edition in the third quarter of 2023, while buyers waiting in line for a four-cylinder-powered model won't get their car until the first quarter of 2024. Additional trim levels should join the range later on. Related video: