2007 Lotus Exige S Chrome Orange Touring/track Pack, Lsd, Tc on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Leaked patent images show forthcoming Lotus SUV

Upon discovering leaked patent images of a Lotus SUV, the proper response is, "It's about time." Not because we've been insomniac with anticipation of a people-hauler from Hethel, but because we've had at least three years to prepare. Make that ten years if you start the clock from when Lotus blitzed the 2006 Paris Motor Show with the seven-seat APX concept in 2006. The APX first brandished the company's Versatile Vehicle Architecture (VVA). An evolution of that VVA - which can withstand a 3,520-pound curb weight - still supports the Evora. In 2015, when Malaysian carmaker Proton owned Lotus, Lotus CEO Mark Gales announced an SUV already in development that would be "the fastest and most agile" of its kind, and target the Porsche Macan. Now, with a new owner, better sales, and much bigger profits, we get a clearer view of what this slow-cooked, swoopy Lotus van might bring. The front clip, center roof channel, what look like bulging rear wheel arches, and the taillight treatment establish Lotus ties. The side view stands as notable for its rear window treatment and high-altitude fuel filler cap, both design elements echoing the 1974 Lotus Elite and foreshadowed by Gales two years ago. Tech rumors posit a Toyota-sourced four-cylinder engine and a 1,600-kilogram curb weight objective. That's 3,520 pounds in US speak, yet with a new car range in the works and more Geely-funded tools to choose from, the SUV won't use the aged Versatile Vehicle Architecture. If Lotus succeeds at the scales, the SUV would subtract roughly 1,000 pounds from a Porsche Macan. As Gales told Top Gear earlier this month, "[W]hat an Evora is to a 911 our SUV needs to be to a Cayenne." Intended for global export, Lotus plans to manufacture the SUV in China, and we're likely four years away from an on-sale date. Although we're promised the family offering will handle "like nothing else," it won't be a sports car, and only Lotus sports cars are welcome at Hethel. Related Video:

Lotus reveals new LMP1 at Le Mans

Lotus is at Le Mans this week where it has unveiled its new LMP1. Only it's not racing at Le Mans. And it's not really a Lotus, either.
The prototype belongs to an independent German team that ran a Lotus chassis in the LMP2 category last year, but was granted license by the FIA and ACO to step up to the top-tier LMP1 category to dice it with the front-running hybrids from Audi, Porsche and Toyota this year. Unfortunately, the team - which licenses the Lotus name from the automaker, much as the F1 team does - faced some setbacks. Not the least of those delays resulted from a mid-stream switch in engine suppliers from the Audi-sourced, naturally aspirated V8 it was originally set to use to a new turbocharged V6 from Advanced Engine Research.
As a result it wasn't ready for the Silverstone race that kicked off this season's World Endurance Championship in April. Nor was it ready for the second round at Spa in May or not for the headline event this weekend at Le Mans, but it aims to be on the track at the next round in Austin.