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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus will kill Elise, Exige and Evora to make room for the new Type 131

Lotus ended years of speculation by announcing it will begin rejuvenating its range when it releases a new model in 2021. Known as the Type 131 internally, its arrival will mark the end of the Elise, the Exige and the Evora. Although the three aforementioned models are showing their age, putting them out to pasture at about the same time is a surprising move because they're currently the only cars in the company's lineup. Saying that the Type 131 will have big shoes to fill is an understatement; it will blaze the path that a full family of new cars will follow. Official details about the 131 are few and far between, but an earlier report sketches the outline of a driver-friendly sports car powered by a mid-mounted engine. While it won't stray far from the lightness and the nimbleness that Lotus is famous for, it will be equipped with more tech than even the Evora, which offers a more comprehensive list of features than the track-inspired Exige and the back-to-the-basics Elise. Insiders have claimed that the 131 will be built on a new modular platform, and that it will not use any kind of electrification. Lotus released an image that shows the Evija (an electric, 2,000-horsepower halo car strictly limited to 130 units globally) next to three enigmatic cars hidden by a cover; one is presumably the 131. Another might be the battery-powered model that it's developing jointly with Renault-owned Alpine. As for the third, your guess is as good as ours. We know that the British firm is developing a Volvo-based SUV, but it's not pictured in the lineup. News of a new Lotus model will bring joy to enthusiasts and economists alike. The company is investing over 100 million British pounds (about $136 million) into its Hethel, England, facility, and it will hire about 250 employees to bring the 131 to the market. Most of the recruits will work in engineering and manufacturing. Lotus noted that it hopes to start building prototypes of the Type 131 — an internal designation that will likely not appear on the production model — in 2021. We don't know if deliveries will also begin this year, or if they are scheduled to start a little later. Regardless, it will be worth the wait. Lotus told Autoblog that all of its future cars will be engineered for global markets, and that its intention is to sell the Type 131 in North America. Related video:

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.