2011 Lotus Evora 2+2 on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus runs the Emira hard - and sideways - on track

Lotus sent Gavin Kershaw – the British automaker's attributes and product integrity director – out on track with an Emira and a camera crew. In between reminding us that manual transmissions are wonderful and getting the Emira increasingly sideways, Kershaw's job was to explain how the last ICE-powered Lotus is still a Lotus. In this extended teaser, Kershaw offers us a look at a fresh new tidbit, that being the car's four driving modes. "Tour" mode will handle everyday driving, programmed for "maximum stability and control." "Sport" does what we all expect "Sport" to do, tightening responses and loosening slip angles. "Race" opens up even more slip angle, and changes the gauge cluster to display racy dials like the performance tachometer. Then there's the wonderfully named "Fully Off," which shuts down every nanny save the ABS. And remember, the Emira will be offered with two suspensions, either standard Tour or stiffer Sport, and will only come with hydraulic steering. Sounds like Lotus has delivered on its quest to make the Emira "for the drivers."  The engine in the V6 First Edition is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque, but why would you do that? This one comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack, Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission.  While you wait, the Emira V6 First Edition configurator is online and ready for flights of fancy. To get in one when they begin arriving Stateside, the V6 First Edition opens up the bidding in early 2022 at $93,900. Late 2022 brings a base four-cylinder Emira that starts at $74,900. Neither of those prices includes destination. Related Video This content is hosted by a third party. To view it, please update your privacy preferences.

Lotus shows how drivers will be able to change the Evija's behavior

Lotus published footage of the Evija, its first series-produced electric car, undergoing shakedown testing on its Hethel, England, track. It also detailed the model's different driving modes, and the effect they'll have on the powertrain. Electric technology is heavy, and Lotus is known for making ultra-light cars, so engineers walked a fine line as they developed the Evija. Gavan Kershwa, the brand's director of vehicle attributes, explained his team managed to give the 2,000-horsepower coupe the handling enthusiasts expect from a mid-engined model by placing the lithium-ion battery pack, which is the heaviest part of the car, directly behind the passenger compartment. Matt Windle, the company's research and development boss, told Autoblog composite materials and clever packaging help offset the battery's weight. The part the steering column is mounted to is also used as a ducting for the climate control system, for example. All told, the Evija tips the scale at approximately 3,700 pounds. Enthusiasts will have five driving modes, named Range, City, Tour, Sport and Track, at their fingertips. Range mode caps the car's output at 1,000 horsepower and 590 pound-feet of torque and makes the Evija rear-wheel drive to maximize driving range. City makes the Evija easier to drive around town, while Tour lets the driver choose between rear- and all-wheel drive while raising the powertrain's output to 1,400 horsepower. Sport puts 1,700 horsepower and 1,254 pound-feet of torque under the driver's right foot, and it tweaks the various stability control systems to improve traction. Finally, Track unleashes the car's full potential while dialing in the highest level of torque vectoring. It also changes the chassis settings, according to the company. Lotus will continue fine-tuning the Evija in the coming months, and production is scheduled to start in 2021. Though it was delayed by the ongoing coronavirus pandemic. 130 units are planned, and Autoblog can confirm the first year of production is sold out — but there are still build slots available, contrary to what some sources are reporting. Looking ahead, Windle told us the Evija is a trailblazer whose design language and technology will permeate future models.  Related Video: Green Lotus Coupe Electric Performance