2011 Lotus Evora 2+2 on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

eBay Find of the Day: 2000 Lotus 340R, claimed only street-legal example in US

These days most of the news out of Lotus comes when it releases a lighter or faster version of the Elise, Exige or Evora. However, the stripped-out, Elise-based 340R might already show the logical conclusion of that concept, despite coming out in 2000. Now, one of the 340 made is up for auction on eBay Motors, and the seller in Fort Lauderdale, FL, claims that it's the only street-legal example available in the US.
Lotus founder Colin Chapman always had an obsession with making his vehicles as light as possible, and the 340R adhered to that adage about as closely as a street car could in 2000. These minimalist roadsters eschewed opening doors, windows and a roof in the pursuit of cutting the fat off the brand's hardly portly Elise. The company's engineers also trimmed away the fenders to give their creation a semi-open wheel design that looked as wild when new as today. For the interior, they installed two racing buckets, and the most of the rest was left in bare metal, including the pedals. All of the changes reportedly brought the 340R down to around 1,545 pounds.
Power comes from a 1.8-liter four-cylinder with a five-speed manual gearbox. The 340R is available with 177 horsepower or a tuned 187-hp version from that mill, but the seller doesn't specify which one this is. It's still a pretty fresh car, though, with just 3,577 miles claimed on the odometer.

Now’s your chance to buy Lotus founder Colin Chapman’s 1981 Turbo Esprit

Lotus founder and Chairman Colin Chapman’s former 1981 Turbo Esprit Series 3 sports car is for sale, and it looks fantastic in its metallic silver exterior imprinted with “turbo esprit” on both sides and the bonnet, and contrasting red leather interior. Built in February 1981 but not registered until August, it was ChapmanÂ’s personal car until his death in late 1982, and was also driven at one point by former Lotus Formula One driver Elio de Angelis. Chapman even arranged for British Prime Minister Margaret Thatcher to drive it, at the Norfolk Airport in 1981. Thatcher was quoted in the local paper as saying it was “lovely to drive.” Right, then. Lotus built the car to ChapmanÂ’s specifications, with a lowered and modified suspension, modified bodywork to reduce wind noise, special brake pads and features like power steering and air conditioning that didnÂ’t figure in production models. Chapman, who suffered from hay fever, also had pollen filters installed, plus a roof-mounted Panasonic stereo system. ThereÂ’s also a specially assembled, blueprinted engine; Esprit Turbos of that model year featured a 2.2-liter turbocharged inline-four that made 210 horsepower and 200 pound-feet of torque. This was also the first Esprit model to be fitted with BBS alloy wheels. After ChapmanÂ’s death, the car was maintained for a few months by the companyÂ’s Factory Service Department, and eventually made its way to a succession of private owners. The car is currently on its sixth owner across seven transactions (one ended up re-acquiring the car), but it has just a hair over 11,000 miles on the odometer, with a new clutch slave cylinder and radiator core installed in the past decade. “This vehicle has lived a pampered existence and is a testament not only to its rich pedigree but to those who have cared for it over the years,” says the listing at Mark Donaldson Ltd., which claims it comes with extensive records. According to Top Gear, the seller is looking to fetch at least 80,000 pounds, or around $97,000. Related Video: